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    Where Is The Shop Display Exceeding The Standard?

    2014/9/25 17:56:00 19

    ShopDisplay VolumeExceeding Standard

      

    1.

    Shopkeeper consciousness

    insufficient

    For the manager, the sales performance is very important, and the brand image is very small. Even a lot of shop managers don't know what the brand image is. Don't expect them to figure out what long-term benefits the brand image will have for the future sales.

    1) ask the company for goods.

    Because the more goods, the greater the selectivity of consumers, the better sales performance. Therefore, regardless of whether the shop's existing goods are adequate, whether or not there are many styles of employees who have not sold, they want the goods to the company. They always feel that the new products will be better, all right, always necessary.

    2) squeeze the new products from the company into the store and keep the original goods as they are.

    Because they are reluctant to withdraw the once popular series and styles, because the salesmen have been familiar with those once bestsellers, even if they are over the season now, it will not be a problem to sell one or two pieces a month, while some other products may not be able to move, but they will have the opportunity to sell them, so the new products can only be squeezed in.

    The company keeps on loading, the store manager can not get in, the overload operation of the shop is not unusual.

      

    2.

    Goods

    Regulation is not in place.

    For garment enterprises and many distributors, product regulation is a key means to control inventory effectively.

    And the commodity control personnel should not only ensure that each shop has enough goods, but also consider that the salable products of the shop can be sold, but also control the quantity of goods in different areas, and make reasonable allocation of goods. But in actual work, the managers often show the following two situations.

    1) some people say, "our company's cargo control personnel only take the goods, regardless of".

    Their work content is equivalent to the warehouse keeper, only according to the date set up by the company to make the distribution, and then return to the shop when the goods are returned.

    For companies and dealers, this situation is equivalent to no merchandise management staff, and there is no commodity regulation at all.

    2) some brands of goods personnel will follow up every time they buy goods, or even sell goods that are selling well, etc., but after giving the goods to the shops, they will not consider the amount of display according to the shop. In this case, they just do the distribution and pfer of goods, and do not do the goods control. Then the longer the time, the more goods on the store, the more chaotic the store will be, and finally, there is no way to start.

      

    3.

    Chen Li Shi

    No communication

    Many of the teachers are the main producers of the dishes. What kind of products do they have to display, goods to do less and goods to do?

    Some of the eleven teachers are not very good at communicating with the actual managers of the store, and they dare not take any part of the goods off. This leads to the fact that some of the styles that can be returned or pferred are still filled with the situation of the stores. Even if Chen Li division adjusts, the whole store is still crowded in an orderly way.

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