How Should A Clothing Store Be Located?

The right place to shop is to open.

One of the most important conditions of a good business shop is that if the wrong store is selected, the small business will flourishing.

In particular, with the growing popularity of entrepreneurship, there are more and more people who want to open shop and become bosses.

But opening shop is not simply "spring sowing, autumn is the result" so simple, and involves financing, site selection, purchase and many other links, site selection is the key first step.

There are generally three kinds of shops: the first is the mature central business circle; the second is the formed business circle, which is adjacent to large residential areas or employment centers, attracting large numbers of employed population.

Or economic development zones; the third category is internal residential areas.

So, how should the clothing store be located?

First of all, we should select lots of spontaneous market segments.

In a long-term operation, a street market will spontaneously form a "centralized market" for selling certain commodities. People will naturally think of this street when they think of buying a commodity, such as Wangfujing in Beijing.

In this regard, we should give full consideration to the flow of people around us, the traffic situation and the surrounding residents and units. For the entrepreneurs of business shops, the "passenger flow" is "money flow", and do not choose to be in remote areas because we are afraid of competition.

In fact, business district shops are more concentrated, but help to gather popularity, but we should pay attention to the problem of dislocation.

In this way, it is very easy to borrow the popularity of the entire business circle at close range. Besides, there is a constant guarantee of the flow of people.

Secondly, we should choose the storefront with advertising space, some shops have no independent facade, and they will lose their independent advertising space before the shops, which will also make you lose the space of marketing wisdom before you shop, and also have the sense of "big money", that is, store the shop near the famous lock store or strong brand store, or even open it next to it.

A long line is enough to catch a big fish.

Another key problem is to pay attention to the cost performance of rents.

Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times.

For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.

In this regard, we need to have a long vision.

In fact, the high rent of a good shop site is not formed two days a day, nor is it arbitrarily elevated. It is a contract formed between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the rent owner.

It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.

Therefore, it is better to spend a lot of money on finding a good store if it costs a lot of money to open a big shop.

Of course, high rents have increased.

It also increases business pressure and risks. We must have a good calculation of investment projects and see whether space can do business in gold.

If there is no diamond, do not live in China. If the initial capital is insufficient, and there are good shops in other areas, so long as it can operate properly, it will also be profitable.

In fact, in the case of insufficient initial funds, we can also use the "group rent" mode.

At present, more than a dozen square meters of small shops are very popular, so the rents increase, while the one hundred or two hundred square meters of large shops are declining due to sluggish rental.

Under such circumstances, it is suggested that a few entrepreneurs should lower the price of the large shops under group leasing, and then divide them into smaller ones.

Of course, not all of the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a lonely place.

Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region.

In addition to municipal planning, we should also pay attention to the future competition among the competitors in this area.

Similarly, the acquisition of rental store information is also learned. Now many entrepreneurs like to understand shop information through newspaper advertisements, housing intermediaries, real estate fairs and the Internet.

In fact, there is a "2:8 rule" in the shops market, that is, only 20% of the total number of public rental information shops is covered, while 80% of them are covered by private pfers.

Therefore, we must open up channels for the shops and manage them together.

In the site selection process, the brand combination on the same floor is also very important, which involves another standard of site selection: observing the sales status of other brands that have been settled in the shopping mall, so as to measure the consumption ability of customers frequented by the mall.

When you enter a shopping mall, you'd better choose the place that you compete with your brand.

And second line brands try to compete with the first line brands, which helps to enhance their brand image.

A high quality brand portfolio can bring win-win results to the market and brand.

Because different brands have their own advantages and different uses, a balanced combination can meet the needs of the same customers in different time periods, different occasions, different styles of products, and convenience of purchase, so as to attract more "repeat customers".

The importance of site selection is beyond doubt. The location of the store itself conveys its brand positioning to consumers. In addition, the quality of the passenger flow mentioned above is also taken into account, and the two are indispensable.

If I can't find the right location, I'd rather postpone the opening time.

Whether the international brand or the developing brand, the location of its shops is a matter of "itch" and "pain". Some experts concluded that the investment of shops should be focused on the development trend of regional economy, income level, residential district planning, and the introduction of population quality, focusing on the business circle, the quality and quantity of purchasing power, and the quality of the shops themselves, so as to select shops with low time cost and great potential for value-added.

Under normal circumstances, the business district of the prosperous business district has a wide scope of business, large flow of people and high turnover. The large and medium-sized residential areas with high population density have a strong demand, and a stable tourist source can ensure the stability of the shops; the shops along the street have the geographical advantages of traffic arteries, the largest volume of passenger traffic, and the wider operation of the shops; the suburban residential community supporting shops have larger price advantages and development potential.