Japan'S Outdoor Apparel Market Is Growing Fastest, And Manufacturers Are Paying Attention To Children'S Products.

　　 Japan The outdoor sporting goods market is expanding, and the outdoor sports activities of manufacturers and retailers continue to grow in the last fiscal year, and the pace of increase has also been maintained in the first half of this year. From the point of view of product category, the fastest growing product in outdoor products market is clothing.

In the first half of this year, sales of major outdoor sporting goods companies were not affected by the increase in consumption tax in April this year. GOLDWIN's Lo J Faith (The North Face) brand sales increased by two digits in spring and summer this year compared with the same period last year. In the selling season of main products such as raincoats and coats, sales of daily life clothing such as tops, trousers and bags have been increasing rapidly. Although after April, the growth of the wholesale business of department stores and franchised stores has declined, but the performance of self managed shopping centres such as direct stores has exceeded expectations. Desanto's Marmot sales increased by 25% this spring and summer (the main store and counter digestibility). Colombia Sportswear Japan's ~6 sales in January increased by two figures year-on-year. After April, although the company's sales decreased, it still surpassed its performance last year. In addition, the sales of WILD-1 stores in March increased by more than 10% in the month of March. In addition, in May this year, sales of summer clothing in WILD-1 stores such as half sleeves, shorts and sandals were good.

Spring and summer this year Sale The incentive for good performance has also been reinforced by many stores. With the increase in the consumption of outdoor leisure products (T-shirts and footwear) in daily life, XEBIO company will expand the sales area of related products to 1.2~1.5 times in the future. WILD-1 will strengthen the development of self planning products, such as raincoat on top and trousers, sale of footwear products with people's price. The company will also develop scarce commodities on the market to fill gaps in the commodity composition.

　　 meanwhile All manufacturers listed the development of children's products as the strategic focus in the future. In the past, the main customers of all brands were adults, so manufacturers were more involved in the development of family products and product promotion. The brand of lfesphus will increase to 10% of the sales of children's products, accounting for 5%~6%, and plans to open children's stores. Columbia's 2015 spring and summer products will be implemented as the theme of family outdoor sports promotion activities. For this reason, the company proposed the same material to produce parent-child products and the best style of the program. Marmot will also increase the number of children's clothing styles from 6 last year to 14, and substantially increase the number of groceries and appliances.