Basic Principles To Be Grasped In Merchandising Of Clothing Stores

What are the basic principles of merchandising in clothing stores? The focus of store merchandising is to display goods, display shop styles and display new trends that are in line with the trend.

The commodity has the following basic principles.

The attraction of space should be highlighted.

The display space or exhibition area in shopping malls is not only the attraction of the window, but also the visual key of the shopping mall. It is also the key to guide the consumers to move and promote the purchase.

The attraction of window should be highlighted.

The function of the window is to attract visitors and display shop style. The location, size and peripheral equipment of the display window are very important to the attraction of the shopping mall.

The attraction of shopping malls should be highlighted.

The display and beautification of shopping malls can create the style of shopping malls and promote customers' desire to purchase. Therefore, the relevant vacant questions and needs must be considered when the products are listed.

(2) the principle of facilitating customers:

We should create a convenient shopping mall.

The entrance and exit lines must avoid customers' feeling of "difficult to get in and out", so that customers can glance at the display and merchandise of the whole market at a glance.

We should create a convenient shopping mall.

The shopping mall has a large passageway and a clear display of goods. It is easy for customers to get in touch with goods, so that customers can avoid narrow oppression at rush hours.

We should create a convenient shopping mall.

Payment inconvenience is often one of the reasons why customers are reluctant to continue to come home. The payment route is unobstructed, the payment counter is bright and bright, and there is no display merchandise blocking the payment counter, so that customers are still satisfied and happy at the last minute of shopping.

(3) the principle of emphases:

From the order of the display, the best seller should be placed in the front line, and the next best seller will be followed, and so on. But later, more attractive products must be displayed so that the customers can continue to the end.

From the display location, the key position is to display goods with fast turnover and high gross profit. The salable goods must be arranged in the golden section of the active line.

Products that cause impulse buying of customers will be displayed adjacent to their related commodities to produce joint effects.

Display signs should be strengthened.

In the display of many commodities, if there are placards, such as new products, new fabrics, new designs and new listings, should be placed in the right place next to some commodities.

To further mark the quality and characteristics of goods, it will often attract customers' attention and increase sales.

In order to match the overall visual effect of products, uniform color should be adopted on the color system.

Visual unification is a new trend in fashion display in recent years.

For example, the designs of clothing or articles are of the same tone. The fabric and color system of the doll's clothes and colors, the small umbrellas and the small shoes should be the same as those of the clothing, so as to give prominence to the unified visual effect.

In the past, the display of clothing shops was mostly separated by functions, such as trousers area and men's wear area.

However, because modern fashion design tends to be integrated, and in order to match the trend of "visual merchandising", there are new trends in the display of clothing products. For example, some clothing stores use color systems to separate display locations, and by combining with other commodities, designing themes for a series of displays can not only highlight visual effects, but also achieve the purpose of whole group sales.

In addition, background music can also be played in the clothing store to match the merchandise display to further render an elegant, comfortable, pleasant and safe atmosphere.

Apart from the clothing stores mainly run sportswear, most brands should choose beautiful, lyrical indoor music and popular songs as background music for shopping malls. Appropriate background music can not only make customers feel happy and safe, willing to stay longer in shopping malls, but also improve the enthusiasm and efficiency of service personnel in shopping malls.

But avoid wearing the background music in the clothing store.