The Secret Of Good Supply: Pay Attention To Characteristics And Clear Positioning

In order to find a good source of goods, many clothing owners will spend a lot of time thinking, and have looked for a lot of clothing wholesalers or clothing manufacturers. The styles of clothing products in clothing stores are constantly changing, resulting in the fact that they can not only change the bad situation of clothing stores, but also increase more problems, such as the loss of customers.

In fact, looking for more clothing sources, people will appear aesthetic fatigue, which is easy to see many clothing products feel bad.

Moreover, there are few things that are perfect in the world, and the clothing store owners will choose to disperse their goods in order to find a better source of goods.

High problem.

This shows that choosing the right source is not the better, but the best choice is to choose the right clothing store characteristics.

Shopkeeper

In fact, it is only necessary to find two sources of goods, not only to keep the style of their clothing store more consistent, but also to focus on getting goods and increasing the quantity of goods to get the strong support from the source, so as to save the cost of getting goods.

The clothing store's style of clothing is relatively stable, it can stabilize the source of tourists and form a loyal group of customers.

So,

In order to get goods, we must first define the style of the clothing store that we run, then locate the relevant clothing products according to this style, and maintain a more consistent style in the future purchase process, forming the unique characteristics of our own clothing store, so that we can better attract customers, better grasp the hearts of customers and get better profits.

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The principle of adaptation refers to following the market oriented flow and actively looking for target clothing.

Find popular themes in the market trend, and then closely follow the product characteristics of the best selling clothing brands in the market and make their own personality choices.

Here, adaptation has the meaning of imitation, but it is not imitation blindly. It is a imitation with definite opinions.

Because there are already successful successful brand clothing as an example, the adoption of this principle is more insurance, and it can also avoid market risks.

This principle is more suitable for beginners who lack experience in clothing shop operation.

But there is also a drawback to this, that is, the style of the product is easy to match with other online stores, so it does not appear to be featured and lacks individuality.

The principle of opposites refers to the contrary to the prevailing popular styles in the market, and to adopt personalized and alternative clothing routes, that is to say, clothing should have its own characteristics.

Emphasizing the positioning principle of individuality can, of course, highlight the unique proposition of online shops, and also attract young consumers and add creative elements.

In fact, this is also in line with the trend of diversified market development.

Moreover, the outstanding style and product image are eye-catching and full of personality, and can form a more distinct unique style.

But if we do so, the smaller the target consumers will make the total demand for the products less, and too personalized products will lose the market.

This principle is more suitable for middle grade and high quality online shops.

The principle of vacancy refers to finding a gap between styles and varieties of the contemporary clothing market, and then creating vacancies or rare styles in the industry. This principle is more risky.

Avoiding confrontation with the mainstream style, twists and turns, saves strength, and strives for survival in the cracks, is actually a very courageous and prospective shopkeeper to do.

Because of its unprecedented style, it has unique characteristics, few competitors and potential consumer market.

As long as we master properly, it will be easy to start.

But the drawback is that consumers have a knowledge of the new style, so there is a certain market risk.

The above are the three principles of purchasing goods that must be observed, and also the skills and secrets for clothing stores to get good supplies. I hope that the clothing owners can keep in mind the three purchase principles and get a good supply of goods.