Designer Brand Usher In Opportunity And Balance Between Business And Personality

Many independent designer brands are in the form of studio, often 3-5 people, many designers do not want to do too much, feel that almost scale.

Working in the first half of the year and taking a vacation in the second half of the year will enhance YOHO!

Although YOHO! Already has more than 200 local designer brands, it is still at a very low level compared with the more than 1800 designer brands in Japan, especially in terms of brand awareness and personality influence. There is also a shortage of Japanese giants such as Wakubo Rei.

The local designer brand Teenteam is co founded by three friends of fashion design profession. From the entity buyer's shop floor to the local design brand, the brands made by these 10 or so teams already have certain influence in Guangzhou, and they can make profits. They are relatively satisfied. At present, such a situation does not want too many businesses to join in, but also wants to be themselves.

Paul, a local designer in Hongkong, focuses on the mainland. The electricity supplier is nothing more than a sales channel for him, but this is a very important channel to enable customers across the country to buy his brand DUSTY.

The more than 30 person company has also been profitable. He thinks the most important thing is to stick to his own design.

In most designers, personality is more important than business. They regard electricity and the Internet as a sales channel. "Being yourself" is more important than doing business mode. Many designers don't even know the Internet brand such as everyone and dream bazaar.

This is even more evident in the well-known SHANGZHENG Zhe, who is the principal of Sankuanz. He often attends all kinds of fashion activities and is a good friend to many artists who have launched design brands.

He emphasizes that he sells "resonance" and "values". Although profits and scale are very important, making something different is more important.

00 WINGZ, a brand owner, has more research on business models. He will think more about the relationship between entities and e-commerce providers, and how to complement each other's resources.

At the same time, he will study the problem of profit and inventory very deeply, and do not want to repeat the mistakes of many brands after being overloaded.

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Launching the design brand, WINGZ believes that it is actually popularizing the concept of designer brand, which is good for the whole market.

What worries him most is that many of the world's major brands are offering double lines of trend. These brands can easily seize the market of grassroots designers with the help of their original market resources.

With anonymity.

It is not so easy to be "self". Only a very famous designer dare to take this road. Many designers will compromise between personality and market and become a commercial designer. Otherwise, why should consumers pay for your personal preferences?

"But the good direction is that with the growth of the 90s generation, personality and self assertion are becoming more and more obvious. At present, 80% of our brands are young people who are 22-28 years old. It is expected that the market will soon usher in the market."

The designer said.