"China Speed" Behind Alibaba's IPO Shirt

This day, almost all the Alibaba employees and some customers in the world wore a beautifully painted T-shirt. This is a commemorative T-shirt made by the Alibaba to express gratitude to employees and some customers. The total number is 130 thousand. From design, production packaging, and distribution, Alibaba in 12 days sent 130 thousand commemorative T-shirts to Alibaba employees and some customers around the world.

This is a seemingly impossible task. At home, first-class manufacturers receive similar orders. It takes 2 months to complete. How can these T-shirts be completed in such a short time?

In September 6th, Hu Xinzhen, the head of totem in Shenzhen, received an urgent order from Hangzhou. Can he complete 130 thousand T-shirts production packaging in about 10 days? This is a very harsh order.

On the one hand, the Alibaba's T-shirts have a very high demand for fabric and printing hue. They need to use the latest heat transfer process. There are not many factories that have the ability to make this process. On the other hand, the whole process involves all aspects of procurement, production and packaging. It is not simple production and processing, but also takes a lot of time.

But after knowing the story of Thanksgiving behind the order, Hu Xin Zhen decided to take up this arduous task.

According to Hu Xinzhen's idea, though a manufacturer can't finish it, it can be realized if the supply chain integration is mobilized. Guangdong is the national garment industry center. It has abundant raw material supply and strong production and processing capacity, and has convenient transportation facilities and mature facilities. After the production of the T-shirt after totem, the "last mile" distribution link is also determined by rookie logistics, and the next step is to work out production plans and mobilize resources. At that time, the T-shirt version was finalized in September 8th, excluding the 2 days of the logistics delivery time, actually leaving Hu Xin Zhen only about 8 days, which requires production plan and resources must be implemented quickly.

In terms of production resources, not only should we have the technology of heat transfer printing, but also have the ability of highly productive collaboration, because any change will lead to the whole body and integrate them in a short time. Factory resources It's no easy thing.

By this time, Ali The role of ecological platform is highlighted. In the Pearl River Delta, many service providers will operate the online business through the Alibaba ecological platform. As time passes, manufacturers will gradually form information communication and sharing atmosphere in the ecosystem. With this life cycle, Hu Xin Zhen finally implemented the production plan and production resources in 3 days, and mobilized 16 factories including Shenzhen, Dongguan, Guangzhou and Yangjiang, including 10 garment factories, 6 packaging manufacturers, and crossed the Guangdong clothing industry east and West Industrial axis.

In September 10th, accessories and packaging materials began to produce; No. 11, T-shirts began to sew; 12, the first batch of 1200 T-shirts with exquisite boxes shipped out to the Alibaba employees in Singapore. From production to package case to cross border logistics and distribution, it took only 3 days before and after. Then, with this amazing speed of operation, 130 thousand T-shirts were delivered to all the Alibaba employees and some customers around the world 19 days ago.

This is a Supply chain Collaboration "miracle". According to people in the industry, even if the fast fashion representative, known as the supply chain, has to complete Zara, such as a large number of orders, it will take at least half a month to a month or so, and the Chinese supplier can complete the operation in 12 days, reflecting the strong operational power of the Chinese supply chain.

Hu Xinzhen attributed the "miracle" to Ali ecology. In his view, although Guangdong has a solid foundation for garment manufacturing, it is necessary to quickly select and mobilize resources in 3 days. "Under Ali ecology, every force in the industry can be organically linked to promote the efficiency of the entire supply chain.