Inventory Of Alibaba'S Ten Major Moves After Listing

In order to further understand the layout of Alibaba in the fields of electricity, finance, mobile Internet, cultural industry and agriculture related electricity providers in the future, we made a stocktaking of Alibaba's 10 important actions after listing.

- "agriculture related business" has become one of the three key development directions.

In September 22nd, Alibaba said publicly that the "agriculture related electricity supplier" will become one of the three key development directions after the listing of the group.

Jiang Haihong, Deputy Secretary General of China's e-commerce service industry alliance, believes that Alibaba's heavy capital investment in agriculture related electricity providers will profoundly restructure the way of life of Chinese farmers in the future.

Insiders pointed out that Alibaba layout of agriculture related electricity providers, the use of Internet financial model to develop the agricultural market, to make up for the traditional agriculture in capital, talent, technology and other aspects of the short board, will cause the entire industry attention, the Agricultural Internet is worth investors' attention.

After years of development, Taobao has greatly affected the economy of counties and rural areas.

In the future, as Ali layout "agriculture related electricity providers", Alibaba will further change the entrepreneurial environment and business environment in the vast rural areas, and it is possible to release the potential of rural economic development.

It is reported that "characteristic China" is an important e-commerce section of Taobao, which is the main agricultural product with local characteristics.

It is foreseeable that the future business will achieve rapid development after adequate financial support.

New High German strategic conference held by Yu Yongfu to join

In September 23rd, Yu Yongfu, the head of UC, attended the "New High German" strategic press conference and formally joined Gao de. The main task was to carry out "Internet based" on Gao de.

Yu Yongfu now has many titles. He is president of Alibaba UC mobile group and chairman and CEO of UC. He is also the general manager of the mobile Internet Department of Gould, mainly in charge of the original Internet business and mobile Internet business.

According to the content of the strategy, Gao de will focus on the research and development of map navigation products, focusing on user needs, and will not consider commercialization within three years.

For specific business direction, Gao Dexin strategy will focus on LBS and desalination of O2O.

Yu Yongfu said that the development of maps and navigation products is actually LBS, O2O and LBS are two business directions.

LBS business will be an important entry of mobile Internet, an increment business of mobile Internet, and an important breakthrough for Alibaba group in mobile area.

When the mobile terminal's social entrance has been controlled by WeChat, maps, LBS and search business are more critical.

Alibaba group hopes to seize user resources through these entries. By contrast, O2O business is not so urgent, and can be accessed step by step according to the progress of High German business.

A few days ago, there was news that the future would be accessible to Gao de map indoor navigation, which could lead the way to consumers directly to the store.

Double 11 Alibaba, Taobao.

In September 23rd, Taobao double 11 exposure.

This year's double 11 promotions are the first large-scale promotional activities to be welcomed after Alibaba's listing, and all sectors of the industry are full of expectations.

In the past year, double 11 was a super large-scale promotion campaign dominated by Tmall, and Taobao Mart did not have much opportunity to participate.

This year, the Group official said that in 2014, the double 11 was Ali's double 11, and Taobao will play an important role in it.

Insiders believe that double 11 was established at the beginning to create Tmall's influence.

While Tmall continues to upgrade its image and upgrade, Taobao needs to shoulder more responsibilities.

Taobao bazaar also needs to build a regular army to develop its sales potential in the promotion of double 11.

Taobao bazaar has a large group of sellers, and Taobao is also screening powerful sellers by certifying gold sellers, marking sellers, business cards and so on.

Large scale promotional activities are also conducive to the emergence of excellent sellers and the formation of sellers.

Meanwhile, problems such as counterfeit goods, false trading and unfair competition in Taobao bazaar will also be exposed in the great promotion. This is a good time for centralized processing.

As the base behind Tmall, Taobao is still in the position of attack and retreat.

Taobao attacks ultra low price sales and false pactions.

In September 25th, Taobao announced that it would adjust the price of cheap goods and the logic of sales volume.

In the future, sales and evaluation of some low-priced goods from Taobao will no longer affect sellers' points and credit points.

The policy adjustment is mainly aimed at the actual payment of orders below 1 yuan, and to pay the price below the price of 70 percent off, and less than 5 yuan of orders.

At the same time, Taobao put forward that Taobao will conduct a thorough investigation and punish the seller for providing false credentials when making false pactions.

In the publicity, Taobao said: if the seller provided false evidence, it was regarded as a general violation; for the first time, a warning was given, and 6 points were deducted each time.

These two initiatives indicate that Taobao will crack down on obtaining credit scores and store points quickly through unreasonable ways, so as to enhance Taobao search rankings and get more traffic in the station.

This part of the business has a great impact on Taobao's overall business efficiency.

An insider pointed out that unreasonable super low sales and false trading behavior existed on Taobao online for a long time. Due to the logic of traffic distribution and the logic of commodity display, some sellers wanted to conduct drainage through improper means, and it was extremely difficult to supervise.

The industry revealed that Taobao is now automatically screening the system through the system. Many sellers avoid the system screening through various means, so Taobao's false trading behavior has been difficult to effectively control.

Whether the two major rules issued by Taobao recently can effectively curb such behavior remains to be seen.

Tmall has greatly increased its entry threshold.

In September 26th, Tmall quietly revised the qualification rules for investment in 2014.

The new rules coming into force in October 11th greatly raised the requirements for the registered capital of the start-up companies, the clothing category was 1 million yuan, and the cosmetics category was as high as 5 million yuan.

In addition, Tmall also made strict demands on the duration of operation, the status of trademarks and the time of trademark registration.

After October 11th, the newly established brands and companies that failed to meet the time limit were temporarily unable to apply for Tmall.

There are even sources who say that the way Tmall will enter all types of businesses may become an invitation system. If it is not an influential brand, it will be difficult to apply for a cat shop.

Almost all the information indicates that Tmall will go away from the small and medium-sized sellers.

After the Alibaba group went public, Tmall completely opened the "tall up" mode.

In April this year, Tmall introduced the international brand into a big scale. The fashion strategy was just the beginning, and the threshold for upgrading the business was really a sign of Tmall's determination to upgrade and pform.

Join hands with the Yangtze River media to plan digital publishing.

In September 26th, the Limited by Share Ltd published the announcement that the company's wholly owned subsidiary, Hubei Changjiang Media Digital Publishing Co., Ltd. signed a strategic cooperation agreement with Taobao Zhejiang Network Co., Ltd. and Taobao (China) Software Co., Ltd. in Wuhan.

The two sides will form a strategic partnership in book resource sharing, joint marketing promotion and joint development of projects.

The announcement said that since both sides are optimistic about the market prospect of digital publishing, achieving strategic cooperation is conducive to the two sides to play their respective resources and advantages and get a breakthrough in the digital publishing industry as soon as possible.

Alibaba group has been very concerned about the cultural industry, and digital publishing is an important business.

Whether in terms of qualification or content, Alibaba needs to be supported by traditional publishing organizations.

This cooperation shows that Alibaba is no longer satisfied with the sales platform of electronic reading only, but has to go deep into content production and project research and development.

- the layout of cross-border electricity providers through the first time to participate in double 11

In September 28th, media reports reported that Alibaba is planning to open offices in Russia.

This shows that Alibaba group began to expand cross-border e-commerce business on the agenda, looking for market increments from overseas.

In addition, speed express will participate in double 11 for the first time this year. The preferential discount for the main venue must be half off and the global mail delivery.

The official WeChat of speed express University shows that double 11 will sell off the global high quality online traffic and cooperate with outdoor, subway and post offices.

In addition, it will also conduct differentiated propaganda and publicity for buyers in Russia, Spain and Indonesia.

With the participation of the 11 promotions, we can see that the development path of the Alibaba group in the cross-border electricity supplier is basically the same as that of the domestic electricity supplier. It is still draining through various ways, and then distributing the traffic to the sellers on the fast selling platform. It also calls on businesses to take part in the price war and quickly occupy the market by relying on cheap goods.

After the listing of Alibaba, the financial strength is strong, and the ability to obtain traffic in cross-border electricity providers is further enhanced. The cross-border electricity suppliers with independent stations will be further impacted.

- Ali 2 billion 800 million shares hotel information service providers

In September 28th, Beijing's mid long rock based information technology Limited by Share Ltd (hereinafter referred to as Shiji information) issued a notice of signing the share subscription agreement with Taobao.

According to the announcement, Alibaba (China) Limited signed a strategic cooperation agreement with Shiji information, announced that it would invest 2 billion 810 million yuan in Shiji information for hotel information service providers, and will hold 15% stone based information shares after the completion of the paction and get 1 seats on the board.

It is reported that

As a well-known hotel information service provider, 90% of the five star hotel information management system in China comes from stone based information.

Shiji information has plenty of resources in the field of catering information management system, business area and payment area.

After entering the stock market, Shiji information will provide a great help for Taobao travel, panning, Alipay and many other businesses.

The two sides will complement each other through online and offline information integration to jointly develop the hotel catering O2O market.

In this way, Alibaba group can quickly make up its short board of information under the exchange bus, and provide users with more life service products, so as to seize the new business growth point.

In September 29th, there was media exposure, Alibaba intends to launch the Hong Kong version of the balance of treasure.

Alibaba's financial sector "Alipay" (A)