Charity Theme O2O Chain Convenience Store Landed In Zhengzhou

Guided by the Henan provincial social responsibility promotion foundation, the first store of 24 hours "charity theme" chain convenience store opened by Henan World Group opened near the intersection of South Zhengzhou road and health Road, opened a new mode of charity experience in Henan province.

Yu Long bin convenience store, superior South Road store, the main daily general merchandise, leisure food, beauty cosmetics, fresh cooked food, and so on, 2500 varieties of goods.

On the opening day, customers flocked to experience.

According to Xu Huixian, chairman of the world group, by the end of this year, 30 branches will be developed in Zhengzhou. All the convenience stores are the entity experience shop of their online shopping mall. It is a brand new o2o online and offline interactive shopping mode, and the whole system will invest 100 million RMB.

For the first charitable theme chain convenience store in Henan Province, which was founded by the Henan provincial social responsibility promotion foundation and the United World Group, Chen Weiyu, executive director and Secretary General of the Henan provincial social responsibility promotion foundation, said charity is the goal and the supermarket is the means.

In addition to expanding the donation channel, we should focus on charitable innovation, make full use of the convenience store carrier, and practice the concept of "small supermarket and great charity" through everyone's participation in charity according to the actual conditions of the community residents.

In line with the idea of "maximizing the service of residents and enriching the connotation of charitable charities", relying on its strong warehousing and logistics capabilities, the long warehouse convenience store has reduced pportation and other costs to the greatest extent, ensuring that commodity prices are far below market prices, which is conducive to community residents.

At the same time, aiming at the strong self-esteem of some difficult people, they are unwilling to accept free help, implement the love score card system, combine with the community of convenience stores, earn points by participating in community activities, and integrate points to the long warehouse convenience store for daily necessities.

It not only protects the self-esteem of the needy, but also helps them. The most important thing is to let them feel the warmth of the community.

Of course, as a 24 hour convenience store in the community, long warehouse also actively provides various humanized value-added services to community residents, such as dry cleaning clothes, courier delivery, credit card repayment, telephone recharge, payment of water, electricity, gas and so on.

In addition, the long warehouse is keeping pace with the trend of the times, while operating the network client and mobile APP client, so that community residents can enjoy shopping and service experience without leaving home.

As an entity supporter of online shopping, the long warehouse convenience store can provide on-site experience, coordinate returns, and temporarily store fresh fruits and vegetables bought online.

This new interactive shopping mode under O2O online and offline will provide the residents with the greatest convenience.

The leading department of the provincial Civil Affairs Department said charitable supermarket is the most classic "social enterprise" operation mode in the world, and the chain stores such as Good Will, Oxfam and Lok Shi are typical.

This mode of public service has been introduced into China for many years, and its mode of operation is also very

Some of them have realized their donation materials through supermarkets, and some have issued materials to low certified households and persons with disabilities through establishing "rescue stations". Some goods are no different from ordinary supermarkets, but special discounts are given to the displaced people, or love cards are issued.

The introduction of such an innovative charity in Henan is very necessary and also very popular.

Lin Bin, deputy director of the corporate social responsibility research center and director of the Henan provincial corporate social responsibility promotion center, said that charitable theme supermarkets should not be simply positioned as pure public welfare while ignoring their business nature.

The primary function of a supermarket is to manage and provide consumers with satisfactory products and services. On the basis of this, combined with its own advantages and characteristics, the supermarket will do some innovative activities.

Yu Long warehouse convenience store is a community resident. Consumers can buy good things here. When they are old, weak, ill, and vulnerable groups need help, they can offer discounts, or even deliver door-to-door.

Charity is not high and big, everyone can do charity, and a small supermarket can do great charity.