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    Chengdu'S Luxury Goods Consumption Ranks Third In China.

    2014/10/4 12:23:00 13

    ChengduLuxuryConsumption

    The Han Dynasty was already a commercial city in the history of our country, called "the five cities". The Tang Dynasty enjoyed the fame of Yang Yi Yi two, and the earliest circulated banknotes in the world appeared in the Song Dynasty.

    History has proved that

    Chengdu

    Innate business genes.

    In the past 65 years since the founding of new China, from the planned economy to the market economy, the wave of reform and development has stimulated its inner vitality -- from buying a sewing needle to counting the votes, and now firmly sitting in the Midwest and international brand consumption, the emerging opportunities will push Chengdu towards high-end trade.

    At the beginning of the founding of PRC

    Army representatives escorted grain, oil and salt into town.

    Back in 65 years, let's go back to the early days of new China.

    In 1949, Chengdu's business was flourishing in silk, department stores, jewelry, advanced clothing, restaurants and so on. Their turnover accounted for 40% of the city's total, while only 15% of the Western Sichuan specialties, such as herbs and tea, were always sold in Chengdu.

    At that time, however, Chengdu's urgent task was to combat speculation and stabilize prices and markets.

    To this end, grain, oil, salt and other commodities were escorted into Chengdu by armed representatives in the 50s of last century.

    At the same time, in order to establish a highly centralized and unified state business management system, the Western Sichuan administrative office established business management institutions and some commercial enterprises in Chengdu, including specialized companies such as oil, oil, grain, general merchandise, native produce, salt industry and so on.

    In 1952, the total retail sales of social commodities in the city amounted to 269 million yuan, reaching 810 million yuan by 1965.

    First half of this year

    The city's e-commerce pactions exceed 250 billion

    After the third Plenary Session of the 11th CPC Central Committee 1978, Chengdu business again welcomed the spring.

    The commodity circulation system has gradually changed from single and closed to open, and commercial enterprises have gradually changed from the appendages of government organs to relatively independent economies.

    Farmers can sell meat, eggs, fish and vegetables to the city, and some small commodity wholesale trading and time-honored shops have also resumed. The comprehensive wholesale market of Lotus Pond, which was built in 1979, began to exert its strength.

    As the largest comprehensive wholesale market in Southwest China, it jumped to eighth of the ten largest wholesale markets in 1991.

    In the late 80s of last century, the total retail sales of social commodities in Chengdu amounted to 8 billion 830 million yuan.

    With the development of economy, business models are upgrading.

    In the first half of this year, Chengdu continued to exert power on new consumption growth points such as online shopping and e-commerce. The volume of e-commerce pactions in the city exceeded 250 billion yuan, the total retail sales of the network exceeded 18 billion yuan, and the volume of mobile e-commerce pactions exceeded 25 billion 500 million yuan.

    Commercial outlets

    In 2000, there were 945 kinds of markets in the city.

    According to statistics, in 1989, there were 120 thousand retail outlets, 30 thousand catering outlets and 25 thousand service outlets, which increased by 7 times, 12 times and 10 times respectively than in 1978.

    In 1985 ~1993, shopping malls, shopping malls and other shopping malls were rebuilt, expanded or built.

    As the largest department store in Chengdu in the 50s of last century, after the department store was demolished and rebuilt in 1980, central air-conditioning and escalators were installed in 1986.

    Built in 1980, the Shu Du mansion is 33 stories high. Besides overlooking Chengdu in the top floor revolving restaurant, the entertainment facilities such as nightclubs, Cara OK, chess and card rooms and billiard rooms also make Chengdu people feel fresh.

    By the middle of the 90s of last century, various commercial districts with large and medium-sized shopping malls were basically formed in the main urban area of Chengdu.

    In 2000, there were 945 kinds of markets in the city.

    In the distribution of commercial outlets, Chengdu's "eat" and "wear" also have regional divisions.

    After 1980, the clothing of North Shang Guang and Jiangsu and Zhejiang poured into Qingnian Road. In more than 500 fixed stalls, people's consumption choices were enriched, and they also created wealth for the self-employed.

    In 2000, there were 30344 restaurants in Chengdu.

    From the hot pot restaurant on the riverside of the New South Gate Bridge in the 80s of last century, the mutton soup pot, which was raised in the vicinity of Xiao Guan temple in the last century 90s, and then to the high grade restaurant outside the wing Ling Road West to the Second Ring Road, add infinite flavor to the city.

    Now, Chengdu is actively promoting the pformation of traditional trade centers to regional international trade centers, vigorously developing high-end trade functions and accelerating the upgrading of retail formats.

    Upgrading and upgrading of Chunxi Road, Yanshikou, Jianshe Road, red Pai Lou and other business circles are speeding up; the construction of the new town functional area and the modern business integrated functional area in the north new town speed up.

    In the first half of the year, the new business area of Chengdu increased by more than 60 million square meters. The newly introduced international one and second tier brand more than 80, with a total investment of 16 billion yuan, officially opened to the international financial center, and became a high-end one-stop shopping, entertainment, catering, leisure and art.

    consumption

    Destination.

    The history of a city's Butterfly

    60s of last century

    Matches, toilet paper, sewing needles must be bought by ticket.

    In the early 50s of last century, the State stipulated the policy of unified purchase and sale or unified purchase or purchase of important agricultural and sideline products related to the national economy and the people's livelihood.

    The list includes essential products such as grain, oil, oil, cotton, pig and so on.

    By the year 1962, more than 100 commodities had been found in this list, and the purchase of pepper, toilet paper, matches and so on must be bought by coupons.

    Even sewing needles have long been classified as planned commodities, mainly from needles in Shanghai and Qingdao. In the mid 70s of last century, the annual sales volume in Chengdu was over 100 million.

    * from 1980, Chengdu gradually reduced and even eliminated the ration supply of goods. The supply of pork, confectionery and fresh water was first supplied. After that, sugar, eggs and liquor were supplied to all the non-staple food in 1991.

    80s of last century

    Guitar, piano, and electronic organ fire in Chengdu.

    The most direct beneficiary of economic openness is the public.

    In the 80s of last century, as people's lives became more and more rich, the instruments of edifying sentiment also rose in Chengdu.

    At that time, guitar, piano and electronic organ were the best sellers, and Chengdu's golden bird violin was very famous in China.

    The piano which was pferred from other provinces, Chengdu only sold 40~50 units a month before 1988, and increased to 140 a month after a year.

    After the guitar fever hit in 1978, the guitar sold at most 30 thousand each year.

    2012 Forbes data:

    Chengdu fashion luxury consumption nationwide third

    Now, Chengdu's consumption power is no longer what it used to be.

    According to data released by Forbes in 2012, Chengdu has become the main fashion in the country.

    Luxury goods

    Consumption center, second only to Beijing and Shanghai, ranks third in the country: Sales of Estee Lauder Wangfujing counters ranked first in the global single store counters, and the annual sales of Chengdu Hendry watches ranked first in the national single store watches since 2008.

    This year, there are nearly 90 international brands in Chengdu and the Midwest for the first time, including Chanel, Giorgio Armani, Valentino, Balenciaga and other international frontline brands.


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