Quanzhou: Avoid Inventory Pressure And Winter Clothes Advance Shelves

Autumn and winter clothes are always Quanzhou The fist product of clothing, whether the season product is marketable is an important sign to verify the business's hot business. In some major shopping malls in Quanzhou, reporters saw that autumn clothes began to take place in early September of last year. Many shopping malls last autumn were put on shelves last month. But the styles of autumn clothes are different this year. Many brands have directly filtered out the thin fabrics of early autumn and put the thick winter sweater and thick coat on the shelves.

Insiders said that the pressure of clothing inventory in recent two years is very large, and many brands have changed their strategies in style, adding a longer sales season style.

　 Thick winter clothes in advance

Miss Lai recently bought a number of new clothes and made a "victory" in WeChat's friends circle, all of which were thick sweaters. Reporters visited several shopping malls in downtown Quanzhou. brand As early as the autumn wear, besides some sweaters and fur coats, some brands of thin cotton and long coat have begun to work.

The fur coat of fast selling brand ZARA started selling half a month ago, and the individual sizes have already been broken. Recently, many sweater coats and thick woolen jackets have been put on the shelves, and a few fast selling brands are on the cashmere sweater and shorts down jacket. Wang Wenying, who often stroll around the streets, said that at the end of August, some brands had already removed most of the summer wear, and the style of autumn and winter was on the shelves, and the fabrics were relatively thick. She said: "at this time, they were still buying summer discounts. The new models on the shelves were transitional shirts and thin knitted sweaters. They did not wear them in winter. They did not intend to buy them this year, but bought several thick ones and thin coats."

The new style recommended by the mall attendants to consumers is also mainly made of thick fabrics. A Ochirly attendant said, "thin clothes are starting to sell, and consumers are also choosing to wear a longer season style."

　　 Style thinning reduction

Autumn and winter clothing are always the fist products of Quanzhou costumes. Whether the products are marketable during the season is an important sign to verify the hot business of enterprises. Reporters interviewed a number of Quanzhou local men's clothing brand responsible person learned that most of the brand's autumn and winter clothing has been shipped to the station, and began to rack, now has entered the replenishment period. In Quanzhou, the shopping guide of a men's wear brand told reporters: "now the clothes at the shopping mall counters are either a discount in summer, or a thick dress that is too cold to wear in the summer. The weather suits the medium long sleeves and thin clothes."

In recent years, the clothing industry Stock The pressure is so great that many brands start offering special discount counters in some low and medium stores, in order to clear inventory. Chen Bihua, who opened a shop in Nan Jun lane, told reporters: "now we go to Guangzhou to buy goods. It is not as liberalized as before, and factories will not be produced in large quantities. They are more cautious in quantity. Even a lot of wholesalers begin to accept reservations first, then order, so as to reduce inventory.

Reporters found that there have been many changes in style, and there is a view that the current clothing can not be too detailed. A clothing industry analysis: "why can Ryui Masa, founder of UNIQLO, sell to Japan's richest man? His clothes are basically not always in stock. The style is simple, and many clothes can even cross spring, summer, autumn and winter."

At present, many brands are adjusting their products. Most of the designs tend to be of high utilization and seasonality. Too fashionable, can only wear one or two times of clothes, more and more consumers are not favored. Many consumers are starting to pursue some real clothes.