What Sparks Are The Convenience Store And The Electricity Supplier Shining?

Since 2012, good neighbors have begun to cooperate with Jingdong. On the one hand, good neighbors have entered the Jingdong platform to achieve online sales. On the other hand, a good neighborhood store has become Jingdong's own line.

But this high profile

It will soon fade.

In the actual operation process, good neighbors do not receive much orders per day.

Bi Zhen admits to the billion power network that at present, the cooperation between good neighbors and Jingdong is not as positive as before. One important reason is that the distribution speed of good neighbors is not consistent with Jingdong's expectations.

Bi Zhen introduced.

The way of logistics distribution with good neighbors is that Jingdong first delivers goods to good neighbors, and then delivers goods from the same warehouse to the stores by good neighbors. In this process, the speed of logistics distribution of good neighbors can not meet the high requirements of Jingdong's "211" or even "on the day".

At present, good neighbors are still doing some testing and cooperation with Amazon, Dangdang and other electronic business platforms.

According to Bizhen, the daily processing capacity of its testing stores is about ten dozens, and it will try to cooperate with the electricity supplier to find a better way of cooperation.

In addition, good neighbors also pulled hand, Baidu Nuomi tried breakfast group buying business.

After the success of the order, the user will receive the short message code, then arrive at the designated good neighbor store, print the coupon on the self service terminal with the electronic code, and finally find the clerk to change the breakfast.

2, realisation of passenger traffic: cooperative venture: barley net

In the view of Bizhen, an important purpose of a good neighbor's combination with the Internet and electricity providers is to explore other possibilities besides selling, and one of the most important possibilities is selling traffic.

Bijie, who has been engaged in the Internet industry for a long time, thinks that besides goods, convenience stores can also use more advantages such as geographical advantages, space advantages and passenger flow to try more value-added services, so that the functions of convenience stores can be extended.

The cooperation with the barley network is based on this consideration.

According to Bi Zhen, at present, the cooperation between good neighbors and barley nets is mainly advertising, with the help of convenience stores, the promotion of movie tickets for barley.

According to the billion power network, some domestic convenience stores (such as the whole family) have already been able to set up movie ticket vending machines in the shop, and consumers can get movie tickets nearby.

3, convenience finance cooperation enterprises: La Kala, etc.

This is actually another possibility of "no sale".

The most typical example of a good neighbor's attempt at convenience finance is the introduction of the financial terminal of the La Kala convenience market, which supports customers to pay for water and electricity coal, traffic card recharge, mobile phone recharge, credit card, bank card pfer and so on.

But in fact, Bizhen disclosed that due to the erosion of mobile payment products such as Alipay wallet and WeChat payment, many users have been used to completing the above behavior on the mobile phone end, which has significantly reduced the utilization rate of financial products.

In the financial field, there are other ideas for good neighbors, such as cooperation with banks in community financial services.

It is understood that a number of banks (such as Bohai bank and Minsheng Bank) have already tried to open community financial outlets: rent a small facade, install self-service devices (ATM, La Carla, coupon terminals, etc.), tablet computers, online banking experience machines, etc., and set up a customer consultation room equipped with two staff members.

Convenient financial support for users to experience self service deposits, buy financial products and other services.

In Bizhen's view, if we cooperate with convenience stores, banks do not need to hire the facade in advance, only the corresponding self-service equipment will be stationed in the convenience store.

In this way, we can save the cost of banks, and expand the business areas of convenience stores to attract more customers.