National Day Golden Week Cross-Border Sales "Sell Meng" To Earn Popularity

Online shopping is so convenient today, will you also choose to go shopping in the holiday season? During the national day, the reporter saw two nights in Hangzhou Tower, Wulin Yintai and other shopping malls. The customers in the shop are endless, though they can not match the scenes of the shopping rush, but the popularity is definitely high.

However, behind the high popularity, few stores are under the banner of "low price" and "promotion", instead of all kinds of creative cross boundary marketing.

In the pink cloud of cotton candy, all kinds of lollipop trees come together. Chocolate cookies play the game of rainbow sugar, and the elves, hedgehog, rabbits, elk and other elves gather in secret with their candy gifts.

This long holiday, the Hangzhou Tower flyover was disguised as a sprouting candy paradise. Passing children and adults could not help but stop and take a photo.

According to Hangzhou Tower staff, this interesting exhibition was specially created by Taiwan artist AmelieHsieh, hoping to arouse people's sweet imagination in their busy life.

Coincidentally, there are also Xixi.

The "100 Dora A dream secret props Expo" museum.

Yesterday morning,

Before opening the door, there were many three families waiting to see "blue fat man".

"In October 1st alone, more than 80 thousand people came to the mall to see" blue fat. "

Hangzhou Xixi impression city staff revealed.

Through cartoon exhibitions, shopping malls can be as interesting and interesting as scenic spots.

The Wulin store is occupied by a cute panda baby. If the customer purchases a certain amount, he can take this sprouting Panda baby home.

In the Qianjiang New Town, the sand boat "otter" is the theme exhibition of Garfield enjoyment, which is the only authorized exhibition in China.

"It can be said that although the names of shopping mall cross-border marketing are different, the same idea is behind: shopping malls spend more time trying to figure out customer needs and provide services that electricity providers do not have."

A business insider analyzed that at present, Hangzhou's physical shopping malls still remain on the cross-border marketing of single events, and the overall marketing innovation still has a long way to go.

As the commentary of the commentator said, the pressure of modern society is greater. After the 1980s and the 70 generation, the child's heart is still intact, and the mobile Internet is adding fuel to the flames, arousing the innocence of the customers.