40 Shishi Enterprises Have Been Selected From Shandong, Zhejiang And Jiangsu Provinces.

Recently, under the leadership of the Shishi textile and Garment Association,

The head of the relevant functional departments and 40 Shishi local textile and garment backbone enterprises, 60 people, went up north and South Qilu, went down to Zhejiang, and traveled to Jiangsu. They visited 7 enterprises and Zhejiang businessmen Museum on red collar dress, Yong yuan dress, Alibaba group, ACA dress, arishton Menswear, Hai LAN home, CHENFENG group and so on.

The textile and garment industry is always the sunrise industry, and it always protects Chaoyang vigor.

Through study and inspection, entrepreneurs learned the good experience and good practices of upgrading the industrial chain, business model innovation, cost control and electronic commerce, further widened their horizons, found the gap, cleared up the train of thought, and enhanced the confidence and determination of development.

Textile and clothing are traditional industries. Some say it is a sunset industry. In the eyes of Zhou Jianping, chairman of Hai Lan group, "there is no sunset industry, only sunset thinking."

After investigation, Shishi entrepreneurs believe that traditional industries are related to people's livelihood and textile.

The huge market space is the eternal sunrise industry.

"I have a feeling that in the future China's big brands are likely to appear in the textile and garment industry."

After investigation, Wang Yonggang, chairman of inheritance clothing, said.

Shishi entrepreneurs understand that through data estimates, China has 20 trillion yuan of clothing industry internet market space, only 1 trillion and 150 billion yuan, and the future market potential is huge.

"Hai Lan group, a clothing retailer, has an output value of about 12000000000 yuan, and it is expected to achieve 100 billion output value by 2016. It is equivalent to the sum of a large regional industrial cluster with a tax rate of 5 billion yuan. Aka, as a niche group specializing in ethnic style clothing, can achieve 500 million yuan in the Internet. These are all confidence and examples of the potential of textile and garment market to tap the potential."

An inspecting member said.

For a long time, in the field of labor-intensive industries, Chinese enterprises have been playing the role of "wage earners". China exported 800 million shirts to exchange for an Airbus plane, which made many people feel ashamed.

But the reality tells us that the vast majority of Chinese enterprises can not throw shirts away to produce Airbus, and labor-intensive industries will still occupy an important share in the future market.

However, how can we get rid of the embarrassing situation of "wage earners"?

In the view of Jiang Zuchang, the delegation's supervisor, the key is to break through the high-tech links in the labor-intensive industries. For the textile and garment industry, only high-end technology can be grasped to form high added value and new products.

Advantages.

For example, red collar dress and Yong yuan dress are typical of this aspect.

It is understood that the red collar has caught the personalized, small batch, customized consumption trend, integrating personalized customization and large-scale industrial production, taking customer oriented and big data as tools, implementing the "C2M" mode (consumers to factories), factories directly selling products to consumers, with the help of resource integration and information process reengineering, creating a fast supply system, turning each employee into a responsive robot.

According to different standard instruction operation, the price of custom made suit which was originally handcrafted and frequently priced tens of thousands of yuan has been reduced to several thousand yuan.

Yong yuan costumes cooperated with the software of the Chinese Academy of Sciences, and adopted the Clever Max intelligent clothing production management system developed by the Chinese Academy of Sciences. It solved a series of problems such as excessive employment, low labor shortage, low efficiency and serious waste of resources in the process of garment production. Without additional personnel, the production efficiency increased by more than 90%, and the efficiency of some styles could reach more than 100%.

Tian Qiming, chairman of the company, said that in the past, Shishi enterprises were very vague about how big data could serve the traditional manufacturing industry. Through this survey, we intuitively felt that the new round of take-off of the garment industry using modern new technology is not a castle in the air, but others can, so can we.

Business model innovation is an important symbol of enterprise competitiveness. In Jiang Zuchang's view, the root of leading business mode innovation lies in consumer demand.

Because consumers are the last buyers of business activities, and the business models that consumers can't accept are of no value.

In this survey of enterprises, Alston, Hai Lan's home and aka are outstanding leaders in business model innovation.

Like many textile and garment enterprises in Shishi, Alton is also a franchising system, but it adopts SPA vertical and full managed business management mode, that is, through the integrated operation mode of brand operation, commodity planning, production and retail, which is controlled by the company, the intermediate circulation link is removed, which not only allows the price of products to return to the general acceptable scope of consumers, but also ensures the profits of enterprises.

The operation mode of the light assets of Hai Lan's home (the upstream credit sale system plus the downstream financial affiliate system) has the same effect as the vertically managed trusteeship of SPA.

The uniqueness of Hai Lan's home mode is to solve the three major problems faced by the current clothing enterprises: high inventory, low terminal sales ability, and low efficiency of supply chain management.

In terms of supply chain management, Hai Lan House has reduced product costs through standardized design, procurement and production, and reduced the terminal management fees and taxes by means of franchisee direct management, thus improving the efficiency of the platform, thus solving the problem of high product price resulting from the low efficiency of the supply chain.

Aka is a dark horse in the business world in recent years. They believe that the core competitiveness of enterprises in the future is not in line or online, but in the design and operation (including supply chain).

Aka has stepped out of an online sale, starting from consumer demand, and implementing its own business model of independent design, independent production and its own sales. With two independent designer teams, the new listing will be launched every week, so as to meet the fast response of the 45 upper shipment bands throughout the year.

Today, the word "crossover" is rampant today. The outstanding enterprises of Shishi entrepreneurs are deeply immersed in their own fields, and they are deeply engaged in the main industry and are doing the best.

An inspecting member said that from the growth history of Hai Lan's home, we found that Hai Lan had never left the garment industry.

At the initial stage of operation, Hai Lan's home also encountered many difficulties: the brand is not well-known, the quality of products needs to be improved, the market situation can not be opened and so on. In the past three or four years, we have seen no harvest.

At that time, many domestic enterprises, including garment enterprises, gave up their main businesses and made quick money in the fields of real estate, financial investment and new energy.

But Zhou Jianping, the chairman of the board, remained unmoved, and still immersed himself in the clothing industry.

In 2006, the home of Hai Lan finally made a profit. Since then, it has surged forward all the way, and it has sprung up in the domestic garment industry.

Harean started from woolen spinning, made a fortune in worsted fabrics, and now dressed as a household member. In the process of pformation, "pformation does not change", and those who go with the stream "crossover" disappear from the market.

In the view of Shishi entrepreneurs, regardless of the morning wind or the world class factories such as Yong yuan, there are also location identification labels, a focus on woven production, and a focus on knitted production.

Hai Lan and Alton are focused on making brands and platforms. In their words, they are platforms and services.

In response, Cai Rongda, chairman of Xingke sports, said with emotion, "this survey has given me the greatest feeling of concentration and concentration.

By visiting red collar, Alibaba, aka and CHENFENG, we found the company's future efforts and development goals.