Online Shopping Home Is The Best Choice Of Cable Store Entities.

"Internet thinking" has become a hot word, triggering a discussion on how to use the Internet to cut into traditional industries.

Which industries have not been pformed by the Internet?

Distribution and after-sale restrictions on home Internet development

Open the major

Website, enter home decoration, building materials and other keywords, you will find small to hardware accessories, large furniture appliances, various products, many styles, dazzling.

But looking at the volume carefully, we found that in addition to small items, the volume of large furniture and building materials was very small.

Even on many web pages, there is a way of linking down the channels and the address of the physical exhibition hall.

Xiao Zhou, a ten year online shopping experience, is a veteran online shopping person.

Xiao Zhou, who just got the key to the new house, dare not copy the experience of online shopping on the decoration.

"Small hardware also doesn't matter. Who will guarantee the quality of large tiles, doors and windows, ceiling and cabinets? Who will install it? Plus the express fee calculated by kilograms, the two thousand yuan tile logistics cost will be nearly one thousand yuan. It's too scary."

It is understood that the home decoration industry has a high profit and belongs to the necessary consumer goods, and the information is very opaque, with many intermediate links. It is a typical industry that can be pformed by the Internet.

But so far, the bottleneck restricting the home decoration industry's Internet is distribution and after sale two items.

"The existing home decoration and building materials channel mode has many links, but it ensures the pportation, after-sale installation and other problems.

If we directly use the "Internet" thinking to eliminate the intermediate links, the price of products can indeed be plummeted, but create new problems. So the decoration industry is not directly eroded by the Internet like mobile phones, home appliances and IT industries.

To put it plainly, it is not feasible to move the experience of other industries to the decoration industry.

The person in charge of a decoration company in Chengdu told reporters.

Online shopping is risky and needs careful purchase.

Like other online shopping, online shopping home decoration materials have certain limitations, from selection, contact with sellers, to physical arrival and installation, each process has certain risks.

Senior e-commerce analysts believe that the lack of online supervision will be infinitely enlarged in home furnishing and building materials products.

It is understood that most of the existing online merchants attract consumers by low prices. In the case of low prices, there may be a situation of shoddy and fake.

In addition,

The platform does not have the capability of sampling products, and can only mediate consumer complaints. Moreover, consumers themselves do not have the professional ability to judge the quality of products, for example, whether the formaldehyde content of furniture exceeds the standard, consumers will not complain.

"It is better to choose the entities that store the cable stores, so that they can enjoy the preferential price of online shopping, and can choose the styles, colors and materials of home decoration materials personally under the line, and can also feel at home and feel the service."

Liu manager of a building material brand store in Chengdu said.