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Warm Bird New Dress Aesthetics Chinese Brand New Image Representative

2014/10/8 20:37:00 35

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Warm Birds Costumes Aesthetics Brand New Image Representative

Recently, warm birds, 2014 autumn and winter series of new products are on the market in China. The fashionable and luxurious design style makes people in and outside the industry see the light. It is learnt that the new products of autumn and winter are all made by Italy designers, presenting a design concept from the past to the future, which is the perfect interpretation of the design concept of the warm bird brand "new costumes aesthetics".

This season, we have also seen an international brand that is completely different from China.

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Women's wear

On the other hand, the European version, which dates back to the 60s, uses short straight lines, combined with modern knitted fabrics and double faced fabrics, and uses a variety of fabric splicing to make it match with fur, which reflects the distinguished quality and low-key luxury of high fashion.

In men's clothing, we advocate the low-key luxury of the special style, pay attention to the elegant quality of life, and reflect the combination of fashion sense and comfort.

At the same time, the new series of new products in autumn and winter have reflected the "new clothing aesthetics" that the warm birds always advocated. From blue to dark blue, the modern sense of pleasure and no exaggeration of clothing were added, with the black calm to the solemn chocolate color until gradually becoming the elegance of camel, the collision between gentlemen and celebrities, simplicity and luxurious equivalence.

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W&F BIRD (

w&f bird

The brand has been established for nearly twenty years and is a household name brand in the northeast.

Its development stems from its behind the support of "warm bird group". The warm bird group is a large brand clothing enterprise integrating R & D, design, production and sales. It is located in Changchun, Jilin Province, founded by Li Yuhong, a Chinese entrepreneur in 1996. There are more than 1600 employees and fixed assets of more than 30 billion yuan.

The warm bird group owns its own garment industrial park. The project covers an area of 6 thousand square meters, with a total construction area of 18 square meters, with a total investment of 800 million yuan. It can produce 4 million sets of clothing annually. It is the largest clothing enterprise in Northeast China.

W&F BIRD (Wen Xinniao) always adhered to quality first, and insisted on giving the greatest feedback to the customers instead of taking the advertising product line, thus creating the impression that the brand has always been low-key and extravagant.

Its unique 3000 square meters business area Plaza Plaza marketing and original comfort shopping area, breaking the traditional selling mode, shocked the then business sector, even now is leading the industry with the same attitude.

With the development of the brand, more customers of different ages can experience the spirit of "Seiko meticulous work and sewing classics" of warm bird clothing.

The W&F BIRD (Wen Xinniao) brand has an international designer team and works with S&M, a Italy designer team serving an international first-line brand, to set up design centers in Florence.

Each season brings the color and series collocation concept of European fashion summit to China for the first time.

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On the basis of European traditional style of dress, modern elements are integrated into each garment. Each dress is sought after the best balance between aesthetics and comfort through the superb deduction and design of advanced technicians.

W&F BIRD (Wen Xinniao) surface accessories 100% European imports, is now the top brand Loro Piana in Asia's largest fabric partner, Ermenegildo Zegna group, the world's ninth largest partner.

At the same time, W&F BIRD (Wen Xinniao) also did not dare to neglect the excipients. From a small needle, a ball of thread, a button, a zipper, until a piece of material, it was all taken from the 100 year old textile family and 100% of the European lineage, creating the luxury behind it.

W&F BIRD (Wen Xinniao) introduced advanced clothing technology and international production equipment in Europe, and formed the "first workshop" of northeast fashion production with international advanced software technology and hardware facilities. Its annual output value exceeded several billion yuan, and became a truly "dream factory".

Now, W&F BIRD (Wen Xinniao) has formed a sales network covering the northeast, North China, the Yangtze River Delta and the Pearl River Delta with Beijing and Zhuhai as the core.

With more than ten thousand square shops with more than 1000 square feet, it has worked with China's high-end department store group Zhuo Zhan group, DQ group, new world group, Bailian Group, etc., to maintain the first ranking sales performance in many department stores such as Zhuo Zhan, Sony and New Mart.

Service customers include China civil aviation, State Grid, China first automobile group, government agencies, financial securities, banks, universities, news media, etc.

According to the director of the warm bird research and development center, the 2014 autumn and winter new products released by this warm bird are more in line with the demand of the business community of the 26-40 year old in maintaining the original design concept and international quality of their products.

At present, warm birds 2014 autumn and winter series of new products have been selling well all over the country, and related products display activities and large-scale promotional activities have also landed in franchise stores all over the world.