Yichang Citizens Spend 260 Million Of Their Non-Staple Food And Clothing On Sale On Sunday.

Reporters learned from the city commercial bureau yesterday that during this year's "eleven" golden week, sales promotion activities of major business circles and large and medium-sized business enterprises in our city were brilliant, and the festival atmosphere was very strong.

According to the preliminary statistics, the total consumption of the consumer goods market in the whole city reached 1 billion 840 million yuan, with a daily average of 263 million yuan, an increase of 10% over the same period last year, according to preliminary statistics. 7.

Non-staple food, clothing, household appliances and so on.

During the period, the holiday market in our city was well supplied. The city's commerce and trade enterprises took full advantage of the festival opportunity to effectively adjust the commodity structure in light of the market situation and the consumption hotspots of the golden week, actively organized the supply of goods, formulated the marketing plan elaborately, strengthened the quality of service, and launched a series of promotional activities such as special price concessions, gift giving, shopping lucky draw, cash coupons and so on.

For example, Dongfang supermarket launched the "National Day celebration" campaign. Clothing, bed products, leather shoes and leather goods were 50 percent off; International Trade Building or Cetra Building launched "China World Trade Center Yue bin, the whole city" activities, pre deposit 1000 yuan to 1100 yuan, 100 100, 50, 40, 30, brand sales meeting, etc.

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It effectively promoted festival consumption.

The survey shows that during the golden week this year, sales of food, beverages, cigarettes and alcohol as major consumer products increased significantly.

In addition, the season is in season now. With the drop of temperature, autumn clothing is at the peak of sales. The seasonal clothing, special clothing and all kinds of famous brand clothing both at home and abroad in department stores are favored by consumers.

The sales promotion of various household appliances such as digital color TV, digital camera, automatic washing machine and low energy consumption refrigerator increased.

However, judging from the consumption situation of the golden week this year, the consumption choices of Yichang residents are becoming more rational. When choosing commodities, they pay more attention to the choice of brands.

Shopping malls, shopping malls and supermarkets are still the first choice for shopping.

In particular, the shopping mall, which integrates food, clothing, entertainment and entertainment, is the main destination for residents to consume, relax and entertain.

Catering consumption is mainly based on wedding reception.

The survey shows that during the golden week, the festival effect of the catering market in Yichang is obvious. The major catering enterprises in the city seize business opportunities, offer different kinds of food and food with different tastes and economical benefits, and satisfy the consumption needs of people at different levels to the maximum.

According to the business department survey, salon dinner, Yansha Hotel, the Great Wall Hotel and so on have launched low price packages.

Catering consumption is mainly based on wedding banquet, family and friends gathering, and consumption tends to be popular and popular.

After the visit, it was also found that with the wedding banquet as an example, the price of most catering enterprises was more economical than before.

This year's wedding banquet scale is obviously lower than in previous years, such as in the past 50 more than a large scale wedding banquet, rarely seen this year.

Most wedding banquet is dominated by 15 to 30 tables.

And in the central "eight provisions" and against the "four wind" and other new requirements, the government banquet orders almost extinct, package table and guest list consumption have fallen, food and beverage income decreased significantly.

In addition, affected by the economic downturn in the whole country, some of the circulation enterprises have declined in varying degrees in sales than in previous years.

For example, a supermarket manager in an interview said that during the golden week, the traffic volume of the company decreased significantly compared with the previous years, and the daily sales volume was about 12 thousand yuan, down 10% from the same period last year.

During the festival, according to the notification requirements of the provincial department, Yichang Commerce Bureau strengthened the supervision and inspection of the market and shopping malls in order to ensure the safety of the festival market commodities, and increased the inspection of meat and wine circulation market to ensure the safety of the market and adequate supply of goods. There was no illegal incident and dispute within 7 days.