NBA China'S 7 Year Cooperation With Anta Or PEAK.
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The Anta gymnastic team of China gymnastics team will make a big move again.
Anta, which has been rumored, will also have important measures in basketball.
Yesterday, reporters learned from an insider, PEAK sports and NBA China 7 years of cooperation officially expired today.
The next party is Anta.
PEAK also confirmed to reporters that the cooperation expired.
Peak
It concluded that the end of cooperation with NBA China does not mean abandoning the market, but will change its marketing strategy.
The previous 7 years of investment also brought 22.6% of overseas earnings to PEAK.
"Starting in October 1st, PEAK will launch a new marketing star strategy and maximize the star effect through the combination of star players + star events + star products.
Through friendly relations with NBA China in the past 7 years, PEAK sports will continue to strengthen its cooperation with the NBA alliance worldwide, including star endorsement, team sponsorship and youth training.
Before the start of the new season, PEAK will sign at least 1 star players at all star levels.
PEAK official said.
It is understood that
Future
PEAK will invest 200 million yuan in the design and development of star products.
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