Xu Weidong, The Clothing Industry, Made Three Sentences Of A National Treasure Brand.

The story we want to tell you happened in the middle of August. Our group of outdoor enthusiasts and some media from China Europe International Business School formed a team of 20 people to participate in the annual "Fjallraven Classic Sweden" held in Lapland mountain area of northern Sweden. Arctic fox "Classic crossing" activities, and completed 110 kilometers of almost full bodied heavy wear in 102 hours. The event began in 2005 and has become one of the famous long-distance travel activities in Europe. In 2014, it attracted more than 2000 outdoor enthusiasts from all over the world. Participants came from more than 30 countries, and more than 60% came from countries outside Sweden. Over the past 10 years, more than 17000 people have participated in the European and world-renowned outdoor long-distance crossing activities.

The deep experience of these five days is an experience that we Chinese and European donkey friends are very impressive. All kinds of photographs are evidence.

All our experiences and efforts over the past few days have proved that the great garden like natural environment of the Swedish people is truly real. Everyone was deeply impressed.

Stop, this is not an outdoor donkey travel book. This is a clothing column.

However, as the only clothing industry in the group, the occupational sensitivity is obvious, but it has seen unusual phenomena from the experience of six or seven days before and after.

Because this "Fjallraven Classic Swedish arctic fox" brand.

Yes, it's the fox logo. It has an unusual influence in Sweden and even in Europe and North America.

First of all, ladies and gentlemen, please see the most popular Swedish backpack Kanken.

Yes, that's it!

This first look at the plain square, thin strap, N multicolored, marked a fox's Logo, Kanken "empty Ken" shoulder bag.

Since the second half of 12, we have captured all kinds of Street Photos, fashion blogs and young people's backs in Europe, America and Japan. It is said that you are now free to attend a European Music Festival, and half of those who waved their hands are the ones.

This Kanken package is popular at a speed comparable to that of a rocket.

At this moment, social networking sites can be seen everywhere. All kinds of fashion bloggers, celebrities in Europe, Japan and South Korea have added various Kanken packages to themselves.

Including Madonna. She bought a black Kanken bag for her son and went to "USA Today".

"Young people no longer regard the Kanken package as a practical and monotonous backpack, but it is cool besides utility." Fashion writer, Port Magazine editor David Hellqvist wrote in her blog: "now you can see that in Sweden's town of Bruce or Berlin, Germany, the most fashionable young people in the locality are carrying Kanken bags."

And this popular fried chicken bag belongs to the Swedish professional outdoor brand Fjallraven. (Arctic Fox). (Swedish is meant to carry, sounds like "empty Ken").

As a senior fashion personage, although there is concern about the ups and downs of the sensitivity, but I even more note that this K nken goods still came from Sweden's national backpack, and more than 35 years of history. It's longer than I am. It was born in 1978. The founder of Fj LLR LLR ven, Mr. keNordin, designed to solve the spinal injuries caused by the backpack deformation and aggravate the burden caused by the backpack of the Swedish students.

This classic backpack made of natural waterproof fabrics has been accompanied by many Swedes' life and become an authentic Swedish national bag. All ages are suitable.

Let's take a look at the queen of Vitoria, Princess of Sweden, who sent her baby daughter Princess Esther to kindergarten in August 25th.

At the moment, it has become the new favorite of European and American stars and supermodels.

K nken has sold millions of backpacks around the world 35 years after its 1978 release, becoming one of the most popular products of Fj LLR LLR ven.

As a Chinese costume man with a strong "new domestic product" plot, I am engaged in casual wear brand, and the number of bags sold and sold in one year is actually millions of dollars. Over the past twenty years, tens of thousands of backpacks have been sold out. But no product is so classic that it has been designed for all ages, and is not eliminated by popularity.

National knapsack, " National Backpack "Think about how exciting things are. Of course, we still have one or two national Backpackers, for example.

Before 90s, this service package for the people was national package. But now, it has been used for reminiscence, and all kinds of movie and TV props are exclusively used. No way to spend. No longer worthy of the rich, handsome Chinese people.

Later,... No later.

No more bag can become a national bag.

All kinds of genuine and fake LV bags will not be mentioned.

In the past 30 years since the reform and opening up, all kinds of clothing brands have been in the market for 30 years. China has hundreds of millions of package products every year, thousands of fashion, leisure, sports and outdoor brands, so far no one or one product has the honor of "national backpack".

Think of the sudden, little evil balance in mind, and there is still a chance. Designer We just took Dad!!

Of course, although I have introduced the Swedish package in a large print, it is not only its red color, although Kanken is the first star product in the Fjallraven product line, but Fjallraven itself is an outdoors brand.