During The Holiday Shopping Season, The Three Big Electric Providers Will Also Play A White Bayonet Battle.

Here world Clothing shoes and hats Xiaobian network to introduce to you is the holiday shopping season is approaching, the three major electricity providers staged a "hand to hand war".

From the end of September to the end of December, it is a very important holiday shopping season for Indians in a year, and it is also a tough battle for retailers. Recently, in order to attract traffic and increase sales, Flipkart, Snapdeal and Amazon of the three big electric giants began to compete fiercely.

From the US "CNBC" October 7th report, the cable website learned that the new slogan of Snapdeal is "for others, today is a big day, for ourselves, today is no different" to dig the rival Flipkart.

Arvind Singhal, chairman of Technopak, a retail consultancy, said: "the competition among enterprises is more intense. Yesterday was the first war. In the next few days, we will see the confrontation between the three giants, namely Flipkart, Snapdeal and Amazon, which will be even more ruthless."

With the advent of the festival, e-commerce enterprises have taken the share of consumer e-wallet through discounts and promotions. Dheeraj Sinha, chief strategist of Grey group, an advertising marketing agency in South Asia and Southeast Asia, said: "the media are filled with advertisements for e-commerce companies, and most retailers are trying to support passenger traffic and sales. Because there is no profit visibility, so online. retail The comparison between businesses is mainly about passenger volume and sales volume.

It is reported that the main shopping festival began in late September and ended in early December. According to Technopak data, it occupies 40% of annual sales, and is a critical period for the entire retail industry.

As a mocking response to Snapdeal, Flipkart, the largest online retailer, reached $1 billion in 10 minutes. However, the overall level of the electricity supplier industry is still lagging behind China. In 2014, the size of China's online retail market is expected to exceed US $180 billion, and there is still room for growth. According to the joint report of the Internet Mobile Association, the scale of the 2013 electricity supplier market is US $13 billion, which is expected to reach US $70 billion by 2020. This is mainly due to the promotion of Internet penetration, the improvement of infrastructure and the improvement of payment delivery system.

It is understood that at present there are about 196 million Internet users, compared with China's 6.2 billion to speak less than 1/3. But what excited Singhal is not the potential growth of Internet penetration. "We have an optimistic spirit of the electricity supplier industry, which is mainly affected by capital." According to the financial times, the venture capital invested in the electricity supplier industry in 2014 has exceeded US $1 billion. Domestic and foreign funds hope that local enterprises can imitate the European and mainland e-commerce enterprises to develop.

In the next 6 months, enterprises such as Tata Sons, Reliance Industries and Aditya Birla group will set foot in the electricity supplier. "In the near future, we will consider investing hundreds of millions of dollars in the development of electricity providers." Singhal said.

In the face of domestic and foreign capital injection into the electricity supplier field, not all industries are happy to see it. Retailers are under heavy pressure from strong discounts from competitors. It is normal for consumers to sit down to eat after shopping, to browse and buy some similar or similar products that they see in the mall, and consumers are not very strong. product Brand awareness. Singhal said, "department stores and ordinary retail stores are now being attacked by two sides. Apart from increasing fixed costs, sales are not ideal."