Introduction Of International Testing Standard For Antiviral Textiles

Recently, the international organization for Standardization (ISO) officially released the "antiviral textiles testing standard" (iso18184:2014), which stipulated the testing methods of antiviral properties of textiles (including woven and knitted fabrics, fibers, yarns, etc.).

The release of this standard marks the new progress in the research and development of functional textiles detection technology and evaluation system, and functional textiles have entered a new era of anti-virus.

Functional textiles are different from ordinary textiles, mainly including comfort.

Textiles, health, health care functional textiles, protective functional textiles, etc. health and health care functional textiles are subdivided into antibacterial, far-infrared radiation, negative ions and other functions. Antiviral function is the latest development trend.

Our country is

Export power, but export textiles

Not high, the added value is low, especially the export ratio of functional textiles is low.

The continuous improvement of the international functional textile standard system, on the one hand, provides technical guidance for the export enterprises in the design of product research and development, on the other hand, it also forms a technical barrier to the related export products.

To this end, it is urged that textile research and development units and production enterprises should grasp the trend of international textile development in a timely manner, devote great efforts to research and develop high value-added textile products, and guide product design and production in strict accordance with the latest requirements, contributing to the successful export of textiles to the international high end market.

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As a new form of marketing concept, recall marketing must follow the following three principles in operation.

1, with "recall":

In memory marketing, the core of linking commodities and consumers is an event, an object or an idea with collective memories.

Memories can arouse our sympathy, but different "core memories" produce different identity and resonance intensity and effect.

First of all, we should pay attention to the negative feelings of consumers when choosing the "core memory point" of recall marketing. For example, once a businessman used the gang of four as a recollection point, it caused the resentment of consumers.

While some memory points have positive characteristics, they are not attractive enough to arouse consumers' too much memories and resonances.

Therefore, only by having positive meanings and arousing the relatively broad and highly enthusiastic recollections of target consumers can the significance of recall marketing be realized.

2. Use strategic thinking to operate recall marketing:

Although recall marketing is a tactical skill, it must be considered from the perspective of overall marketing strategy. Otherwise, it may win but lose the whole.

If the strategy is compared to a clockwork, tactics is a gear in this timepiece. Although a gear can not drive a clock, it can make the whole timepiece stop if any gear is out of order. Therefore, tactics should not only be delicate and powerful, but also coordinate with the overall strategy.

3, earnestly implement every detail:

Recall marketing involves market research, concept refining, and links to marketing and consumers. It also involves funds, production and management. Any oversight in any link may make the whole plan fail.

Therefore, we must not think that an ingenious idea can be successful. We must design every link accurately and implement every detail step by step. This is the key to ultimate success.