Developing Luxury International Brands With Chinese Characteristics For The Whole World

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Xiaobian of the network introduces the luxury international brand with Chinese characteristics, and the world is waiting for you.

Hainan's offshore duty-free policy is highly regarded as a touchstone for building a new high level of domestic consumption.

However, the industry believes that due to the limited amount of existing offshore duty-free policy, the price advantage is not obvious, the sales of duty-free goods and the quality and level of related services are not high, the enthusiasm of Chinese keen on overseas consumption has been decreasing, and the trend of consumption capital outflow is serious.

There is still a long way to go to achieve the goal of "global purchase" at home.

Offshore duty-free policy aims to retain the increasing consumption of luxury goods.

From the implementation effect, it has played a certain role, attracting some people to enter the island to buy luxury goods.

However, it is also necessary to admit that the final effect of this policy remains to be seen due to the inherent flaws in the design implementation of Islands tax-free and the competition of foreign duty-free shops.

At present, the effect is limited.

For the issue of luxury consumption capital outflow, offshore duty-free policy is only a temporary solution rather than a permanent cure.

China is the world's largest producer of luxury goods.

China's cheap labor force is attractive to any type of manufacturing enterprise, and luxury goods manufacturers can not resist this temptation.

As early as 2009, there were reports that 60% of the international luxury brands own their own production lines in China.

China is also a big consumer country in the world.

China's newly rich group, its thirst for luxury goods, has greatly improved China's luxury consumption.

Data show that as of December 2011, China's total annual consumption of luxury goods has reached 12 billion 600 million yuan (excluding private aircraft, yachts and luxury cars), becoming the world's largest consumer of luxury goods.

Unfortunately, such a luxury brand, which has both luxury production capacity and luxury consumption capacity, has almost no world influence.

Look at the luxury brands that have been rounded off by the Chinese people. Which brand is China? The domestic Moutai and Wuliangye are looked up at high prices. But who will admit that they are luxury goods? A country that needs luxuries from my promotion and self certification does not have a real luxury brand, which is an embarrassment and a pity.

Without luxury brands, even if these luxury goods are being OEM by domestic manufacturers, even if they are all consumed by Chinese people in China, how much processing fees can we earn? How can we get "spoons of soup" from sales revenue?

The radical solution to the outflow of luxury consumption funds is to cultivate luxury brands with international influence.

Manufacturing and sales are done in China as far as possible.

The biggest difficulty in developing international influence luxury brands is the lack of confidence in Chinese luxury goods.

"Made in China" seems to be a low quality and cheap term.

Some of the luxury goods purchased are not recognized by international brands in China, let alone the recognition of domestic brands.

But this does not mean that China has no ability to cultivate its luxury brand.

It is a symbol of improving the quality of life and improving the taste of life. It is backed by thick cultural accumulation and cultural confidence.

5000 years of Chinese civilization, there is no lack of deep cultural accumulation. The lack of confidence in domestic luxury goods reflects the lack of confidence in Chinese culture.

If we go out of the sense of national inferiority, we will go out of material worship, boldly publicize the individuality of Chinese culture, respect the rich spirit, and dig deep into the connotation of national culture. We may not cultivate an international brand of luxury with Chinese characteristics.