Luxury Rules That Are Hard To Subvert Now

Here world

Net Xiaobian to introduce to you is the luxury goods authorized electricity providers began to untie, it is still difficult to subvert the hidden rules.

With the vigorous development of China's electricity supplier industry, the international luxury brand has begun to "deregulation" on the licensing of e-commerce.

Reporters recently learned from the walk show network, the walk show network has gained the formal authorization of the German luxury brand HUGO BOSS, which is also the third international brand authorized for Chinese e-commerce. After the show, Tmall is the authorized target of Burberry.

Luxury goods providers' "selling holiday" and "no commodity licensing" have always been the focus of consumer complaints.

The electricity supplier has no authorization to sell luxury goods, which has become the industry's hidden rules. This phenomenon also directly leads to the online shopping market of luxury goods.

In order to win the authorization of luxury brands, luxury electric providers have made positive efforts, but this "road to empowerment" is still very difficult.

Insiders say that the licensing conditions for luxury goods are also very harsh. Some brands require the price of online products to be the same as those of offline stores. This undoubtedly weakens the competitiveness of e-commerce providers.

In addition, luxury brands generally believe that e-commerce platform is difficult to display brand charm and considerate service as consumers.

Insiders pointed out that, at present,

The main source of supply is from big dealers, distributors and buyers living abroad.

These sources ensure 100% of the genuine products, but they must be bought out.

Despite the loosening, most

The brand is still wait-and-see for the authorization of the electricity supplier. Many of the world's top luxury brands including Louis Weedon, Armani, Gucci and Prada have indicated that they have never authorized any domestic e-commerce website to sell their products online.

These brands will not provide any inspection requirements for online shopping luxury goods and after-sales service, global quality assurance and other services.