Retail Sales In Mainland China Slowed To 12.1% During The Golden Week.

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According to data released on Wednesday, the 7 day of the National Day Golden Week this year, the sales volume of the national retail and catering enterprises reached about 975 billion yuan, an increase of 12.1% over the same period last year, slowing down 13.6% compared with the same period last year.

According to the Ministry of Commerce, during the golden week, the sales promotion activities were new in form, and the sales promotion activities in various trade enterprises were new and vigorous, and passenger flow and sales increased significantly.

Gold, silver, jewellery, digital appliances, cars and other commodities are popular, and sales are showing rapid growth.

During the period, the Ministry of Commerce tested Shaanxi, Liaoning, Henan, Qinghai, Hunan and other key business enterprises, showing that sales increased by 15.5%, 15.1%, 14%, 13.7% and 13.5% respectively, while sales of Gansu, Chongqing, Sichuan, Hubei and Guangxi were increased by 13.2%, 13.1%, 13%, 12.8% and 12.5% respectively.

But on Monday, the gold market once again welcomed the decline in retail sales to the booming Hongkong market since its 51 small holiday this year. On Monday, the Hongkong Retail Management Association also announced the preliminary data of the golden week of the golden week. It said that retail sales in the first 5 days of the National Day of 2014 were 30% to 40% lower than the same period last year.

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With the rise of e-commerce platforms such as Amazon, the traditional retail industry is facing great challenges and customers are losing.

According to the Canadian Electronic Marketing Research Institute, by 2018, the total retail sales of e-commerce in Canada will account for 8.2% of the total retail sales, and the total sales volume of e-commerce will be as high as 43 billion 950 million US dollars.

By then, e-commerce will have a greater impact on retail entities.

Because more and more consumers are shopping at online stores, shopping malls have to find new ways to prevent customers from losing.

Some choose to provide more entertainment equipment, others turn the extra space of the shopping mall into the "pick up warehouse" of online orders, the purpose is to attract consumers to return.

Tire s Sport Chek said the installation of digital displays was successful, enabling customers to enjoy entertainment while shopping.

However, increasing the cost of high-tech electronic equipment is very expensive, and it will cost a lot to update it regularly.

In addition, as one of Canada's largest shopping malls, Cadillac Fairview Corp is also studying how to retain consumers.

To increase customer turnover and prevent customers from moving to online stores, the mall said it would double the cost of marketing next year.

Although the sales volume of Cadillac Fairview is still rising, its passenger traffic tends to decline.

Sullivan, the head of the company, said that no matter what, the fashion shop will always have its own place, and it will not disappear because of the impact of e-commerce.

In the future, malls will make more and more use of space. For example, some retailers make full use of the shopping malls, and set up a "warehouse for home", which is specially designed to supply orders online.

Nowadays, some brands occupy too much space, so it is necessary for commercial development to restructure the market structure and make full use of the effective space to attract more consumers.

At the same time, Sullivan said that the establishment of "self introduction warehouse" in shopping malls undoubtedly increased the logistics cost of shopping malls retailers, and its logistics efficiency is also a big challenge.

Because the establishment of "warehouse on arrival" means that many trucks are delivered to the shopping mall, and more and more customers are shopping at the mall. This will encounter many difficulties in the downtown area of traffic jam, such as the Eaton center in downtown Toronto, which is much easier for the shopping mall in the suburbs.