The Trend Of "Cooling" Of Luxury Goods Craze Has Gone Up.

Here world

The Xiaobian of the Internet is introducing the luxury fever that is being gradually reduced.

A few days ago, reports of Chinese tourists going abroad to buy luxury goods are cooling down.

Reporter survey found that the overseas Chinese local cultural life experience of deep spending is slowly rising.

It is understood that Chinese tourists are shopping in Europe, Hongkong and other places.

The volume is slowing year by year, and the luxury shopping craze has been cooling down for many years.

According to the data from the world tourism organization, almost 100 million Chinese outbound tourists in 2013 accounted for 9% of the total number of foreign tourists this year.

These Chinese are more able to spend money than tourists from other countries. According to data from the global blue Union, which provided the tax rebate service in 2013, 27% of the tax rebates were paid to Chinese people.

But global blue Alliance said that the power of Chinese shopping overseas is weakening, and the amount of tax rebates applied by Chinese tourists in Europe only increased by 18% in 2013, when the growth rate was 57% in 2012.

Prada (Prada Group) said its revenue in Europe declined by 1% in the first half of the year, partly due to a decrease in the volume of Chinese tourists.

In addition, according to the data of Exane BNP Paribas, in February 2013, the average price of luxury handbags in mainland China was 50% higher than that in the European market. Recently, this data is approaching 40%, and the price advantage of overseas luxury goods is gradually weakening.

According to a survey conducted last year by Chinese tourism users on the global online travel platform Travelzoo, 70% of users said that if they had the same budget, they would rather increase the frequency of overseas trips than buy more.

Hong Wei, President of Travelzoo tourism group, said that the stage of urban white-collar tourists going abroad to buy luxury goods may have passed.

Nowadays, Chinese tourists are not only playing the general ticket + hotel style free trip, nor are they fully arranged all the hard journeys of the trip in the past. Instead, they want to experience overseas life like a local person.

Whether it is the summer peak, the Mid Autumn Festival holiday or the upcoming National Day holiday reservation, the white collar outbound tour shows this feature.

According to her introduction, free trade products in Japan, South Korea, Hong Kong and Macao, Southeast Asia and North America, Europe and Australia have attracted increasing attention.

Many products can sell hundreds of orders in the short term.

The sale of a special set shop has exceeded more than 300 orders.

From the National Day reservation, such deep experience products are also popular.

"Tourists generally buy products of free trade through Ctrip and other platforms, and then specializes in buying products that are relatively flexible and can enjoy local preferential prices."