Men'S Watch Is Aimed At Women'S "Watch And Miracle" Asia'S Advanced Watch And Clock Show.

Once known as the "Asian version of SIHH".

The Asia top watch exhibition was recently concluded in Hongkong. The 13 brands attracted more than 16000 Asian visitors from China, Singapore and South Korea on the 4 day.

Qianjiang Evening News reporter at the scene saw that many new tables are pushing for the Asian market, some will be the first in the world.

New start targeting Asian customers

As the second exhibition,

This year, WW has gradually got rid of the influence of SIHH (Geneva advanced watch and Jewellery Fair, held in Geneva every year).

Last year, the brand was basically re showing the new products of SIHH, so it was called "Asian edition SIHH" by the industry, but this year, everyone has made preparations.

The exhibition was held in Hongkong in order to further contact potential Asian customers, and grasp the market more specifically.

Such exchanges did produce results.

"Brand understands their needs through contacts with Asian customers.

In the new watch series, many works are deeply influenced by Asian style.

The exhibition director, Fabienne Lupo, chairman and director of the Swiss watch and clock foundation, said.

Of the 14 tables of this year's Richard Mille, 2 are built for WW. 4 new entries in the pan Na sea are the first to be unveiled. 3 of Vacheron Constantin's watches are on sale in the Asia Pacific region.

The big Cartire has 16 new faces, including Oriental style hollowed watches.

"Last year, the main push was Tank MC. This year, both quantity and style are much more.

According to the needs of the Asian market, we have designed a wrist watch with small complex functions.

Cartire relevant responsible person introduced, "for example, the dual time zone table has refined steel, 75 thousand, the price is not high, also has the function.

Tank MC also launched a chronograph this year, which is very popular.

Celebrities announced the release of the new series of Promesse convention series, of which the most brilliant limited edition was taken from China red, with a limit of 88.

Even the low-key Lang Ge is 5 pairs of rung 1.

One of the intriguing features of this year's exhibition is that many brands are ready to decorate with diamonds on the men's table.

The celebrities' krypton series just appeared in the men's watch series, but this year is the Diamond Dial 39mm dial. Vacheron Constantin also has men's watches divided into drills and no drills. The brand new brand of the tower is known as the "Chinese watch". Besides the bezel, it has colorful coloured watchbands.

In this case, "dress" means "neutral", but what does it mean for a brand that only watches for men?

"Will you buy a diamond watch?" this question was thrown to many men, and the reply was all pause. Then someone said very politely, "let me see if there is a better looking one."

Reporters also learned from Hangzhou Tower and other local shopping centers that there are not many men buying diamond watches.

Of course, the avant-garde person definitely has. "Men's scale or outer ring is still acceptable. I have a diamond watch, but I can't get it out."

Gu Jiang, the founder of midnight expression, said.

Therefore, for such a selection that is still "minority" at present, the brand action is of some other significance. The so-called "drunk" does not mean liquor, and of course, the brand is also recognized.

The MontBlanc special edition of the big class series is also a gold watch for WW. There are 3 watches, one of which is set in the outer ring. The brand's answer is "women can wear it. This watch is not big."

Indeed, in addition to the birth of various women's watch series, the male market is also eager to attract women.

After all, there are many forerunners such as the world and the pan Na sea. It is not unusual for women to buy men's watches.