Speed Sell Officially Launched The "Double 11" Year-End Big Promotion Business.

For domestic

For Taobao sellers, "double 11" is the most important day in a year.

This year, this day has also become as important for fast sellers as fast selling will also play a year-end promotional campaign on this day, with the aim of making "double 11" a global online shopping carnival.

After a lot of preliminary work,

In recent days, officially launched the "double 11" year-end promotion of investment promotion, sellers background has also opened relevant registration channels.

Speed sell the relevant person in charge told reporters, this great speed sell platform has invested in the highest human and market budget in history, buy out the global high quality traffic, and invest tens of millions of dollars in "double 11" coupons, ready to "dry" the last scene by the end of 2014.

Since it is the first time to participate in the "double 11" promotion, some sellers who sell quickly have high expectations for the surge in traffic volume, but they have different plans in the face of how to boost the situation.

"Double 11" four promotions detonate the world

Speed sell relevant person in charge told reporters, "this year"

"The main promotion is divided into 4 activities:" Flash Deal one price second killing ", 50 percent off packages of fine goods, 50 percent off goods limited time limit, and 15% off all shops.

Among them, through the "big promotion venue 50 percent off guarantees", "shop limited time limited 50 percent off goods", "all shop discount 15% off" these 3 activities in the "double 11" day discount goods, will be marked "double 11 Goods", in the search results page enjoy priority, and the higher the real discount, the more advanced the flow of sorting.

The person in charge said, "Flash Deal price spike", that is, the original Gaga spike, is the fast selling big promotion of trump card activities.

"According to the data, the merchants who join the Flash Deal are very low in price of the selected products, so the super high flow rate can be achieved on the day of big promotion, which is the best choice for store drainage."

He said.

In addition, once the seller is selected for the 50 percent off promotional activities, the conversion rate of the page will be greatly improved, which will bring massive new traffic to the store.

At the same time, sellers successfully sign up for shop time limited 50 percent off merchandise activities, and can enjoy the most weighted search ranking before and after the big promotion, which can be said to be the simplest way to participate in big promotion and the most effective way to participate in the flow.

If the seller wants to find a way to participate in the minimum promotion threshold, you can choose 15% off of the whole store, and enjoy the weighted benefits before and after the promotion.

Speed sell huge sums of money to buy out global quality traffic

The difference between this big promotion is that fast selling will buy off the global high quality traffic, and under the multi lingual country coverage line, more than ten million dollars in the "double 11" coupon investment is the biggest marketing activity in the fast selling history.

"Double 11 big promotion period, the traffic volume of fast selling website will usher in a new round of inflation. The station will aim at a series of guidance for these new buyers and the old buyers who are interested in promoting them, and help them find more convenient commodities and order, and the most direct guidance is reflected in the optimization of search sequencing."

The responsible person said.

He told reporters that since November 4th, the speed sell platform will be weighted on the marked "double 11 products". The higher the real discount, the higher the ranking is.

Through this optimization, buyers can search for the most affordable products in the first time.

It is noteworthy that businesses who actively participate in the "double 11" business can get more exposure besides the big promotion. That day's paction will also affect the daily sorting after the big promotion, which is a great opportunity for the fast selling business "carp jumping Dragon Gate".

The official also revealed that during the period of big promotion, mail inflation is inevitable. Therefore, fast selling will be combined with historical data, seller's overall delivery rhythm and social logistics capacity reserve to predict logistics risk.

At the same time, coordinate with logistics providers and social logistics providers on line delivery, expansion of personnel, warehouses, domestic trunk lines and international flights.

In addition, it will connect with Russia's EDI (Electronic Data Interchange), increase the efficiency of customs handling, and increase the speed of customs clearance. In cooperation with China Post, it will release the busy state of all post offices, and release the busy state of online delivery logistics channels.

Finally, the early warning information of logistics delay will be displayed on the order logistics details page, and buyers' expectations will be reduced.

Sellers have different plans to face "big profits and low profits".

Although the big promotion business started soon, the vast majority of fast sellers have begun to sign up actively.

However, some of the small and medium-sized sellers feedback to reporters, not only this "double 11" big promotion, almost every time to promote their participation is not very high, the main reason is that the activity discount is too big, far exceeding their expectations.

The manager of Shishi clothing company told reporters: "although the sales promotion is good every time, with the listing of Ali, the overseas promotion efforts of fast selling overseas will increase. However, no matter how much traffic has been introduced, it has returned to the profit issue most concerned by enterprises. The conversion of traffic promotion to a single rate increase and whether it can be higher than the profit margin is one of the important reasons for considering whether to participate in big promotion."

However, he also said that he would be interested in trying to find out that the volume and amount of the promotion would affect the ordering of products and stores in the future.

Mr. Chen, another fast seller, has the opposite opinion. He will seize every opportunity to push ahead, and if he has the right choice, he will sign up for it.

"A lot of people think that big promotion is actually losing money and making a profit. After a big push, it is not profitable at all.

Most sellers may complain about increased traffic but not high conversion rate, but they have overlooked one detail.

Let me give you an example. If you go shopping often, you will find that there are many trial stalls, many people will go over to taste them, but not many people actually buy them.

You may think that the cost is almost zero, but what you need to consider is that if you don't do this, you need a more expensive fund to do marketing.

Therefore, although your overall profit margin during the rapid selling period is not significantly improved, the hidden value may be incalculable.

At the same time, when you sell profits for a single product discount promotion, it will also bring about the sale of non promotional products, in fact, there is no chance of no profit.

Mr. Chen said, "however, there are still differences in the choice of products to choose from.

To pursue that kind of tonal product line, or to pursue the target product? The product is less innovative, and can only compete in price war, while the pursuit of tonality is generally small and small, and the audience is small.

Speed sell side said, the seller should have a complete "double 11" preparation plan for their stores in the early stage, enroll in the corresponding big promotion activities and set up related preferential activities according to their own plans.

At the same time, sellers can also use shop promotion information to recall old buyers, attract new buyers through more drainage channels, extend customer service time, and promote pactions in big promotion.

The "double 11" promotion is the last big promotion in 2014. It should be noted that the 50 percent off package of the best venue is open to applicants based on the results of 8.19 promotions. In the future, the sales promotion will pay more attention to the trading ability of the sellers in the promotion process to open the registration authority.