FAW Volkswagen Audi Joined MASHA MA To Enter Paris Fashion Week.

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Xiaobian of the network is to introduce FAW Volkswagen Audi to join MASHA MA landing in Paris fashion week.

A few days ago, FAW Volkswagen Audi joined hands with China.

Designer MASHA MA landed at fashion week in Paris, France.

This season, MASHA MA and FAW Volkswagen Audi coincide with the "positive and progressive fashion" concept, will be presented in the world's top fashion feast.

The consistent elements of MASHA MA SS15 will be inspired by "my garden, your ruins", and encourage fashion women. Even in complex urban life, we must constantly discover elements hidden in the beauty of concrete, and constantly explore their own feminine charm.

MASHA MA, Shang Wenjie

MASHA MA show

My garden, your ruin

This season's MASHA MA SS15 will continue to lead people to the garden in the ruins of the city.

Over the years, through the devastation of urban life, people can still find elements hidden in the beauty between concrete: a stubborn root, finding its way out of the earth, and desperate to bloom.

This season is like a delicate palette, inspired by a relative background of the urban background, using a large number of nude and pastel colors, a few drops of olive, navy blue, light grey, earth color, chocolate or white spots.

The graphic design of M and A with explorative meaning has injected the urban spirit into the soft palette of two letters.

This series has selected fine yet varied spring and summer fabric combinations, including imported twill, rhomboheim, sportswear, gauze, rib knitted, double faced silk and velvet leather.

MASHA MA has always attached great importance to the tailoring of fashion, creating a simple and smart visual enjoyment from soft fabrics, once again arousing the spirit of urbanism.

The new season will work with SWAROVSKI again, and the bright crystal with another collection of dimensions seems to echo the city's nighttime lights.

This season pays more attention to the contours of the female lines, the blending of softening curves and sports leisure elements, thus creating a young, modern and more sexy MA WOMAN image, presenting a kind of female charm constantly exploring itself.

Volkswagen Audi

FAW Volkswagen Audi works with MASHA MA, a famous fashion designer in China.

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Fashion evolution, shining Era

In addition to the visual enjoyment of MASHA MA this season, the new Audi matrix LED headlamp has become another highlight of the show.

In the middle of the T platform, MASHA MA, the world's first matrix LED headlamp equipped with Audi's new A8L, is the inspiration for the show. It conveys the concept of "dark is relative, fashion evolution, charming and enterprising life style" is the urban concept everyone needs to pursue.

New Audi matrix LED headlights, night can also be daylight.

The LED light that can be controlled by itself can be turned into a set of light spots, and sometimes turned into a dynamic lamp belt. Everything can be dispatched in your hands according to your needs.

Its innovation is not only a kind of automobile technology, but also people's understanding of "dignity, fashion and evolution", shining into the next era.

In addition, Audi's new A8 model, which is equipped with the world's first matrix LED headlight, has attracted the attentions and attentions of guests.

As a high-end brand with both fashionable and artistic quality, Audi has never ceased to participate in and support fashion design.

This season, FAW Volkswagen Audi, as the MASHA MA SS 15 chief sponsor, appeared in Paris SHOW field. After the Audi art and Design Awards in 2012, MASHA MA and FAW Volkswagen Audi once again worked closely together.

Speaking of cooperation with FAW Volkswagen Audi, MASHA MA said: "for many years, FAW VW Audi's efforts in fashion and art field are obvious to all, and I admire it very much.

The cooperation with FAW Volkswagen Audi is due to mutual respect and trust.

I believe that the tacit cooperation between the two sides will create more excellent fashion works in the future, and play a greater role in publicize positive energy.

Fashion Show

MASHA MA show

About Audi brand

Audi

Founded by August Hoch (August Horch) in July 16, 1909, it has a history of more than 100 years.

Adhering to the brand concept of "breaking through science and technology to inspire the future" and the brand value of "enterprising, honourable and dynamic", Audi constantly challenges the status quo and leads technology and design innovation.

In 2013, Audi brand reached 1 million 570 thousand record breaking sales worldwide.

Since the Audi brand entered China in 1988, after more than 20 years of intensive cultivation in the Chinese market, FAW Volkswagen Audi has always been leading the domestic high-end automobile market through its comprehensive competitive advantages in the fields of brand, product and service.

In 2013, Audi brand sales in China reached 488488 vehicles (excluding Hongkong), an increase of 21.2% over the same period last year.

At present, Audi brand covers three major series of A, Q and R in China's product line, including A series car models A1, A3, A4L/A4 allroad Quattro, A5/S5/RS 5, A6L/S6/A6 A6L/S6/A6, 7, and A1;

FAW Volkswagen Audi has the most mature sales service network in China, with 360 authorized distributors covering 159 cities in the country. Its honorable and consummate service has won 15 titles of "J.D.Power China's automobile user satisfaction" and "China Automobile Sales Satisfaction".