Tianjin Eleven Large Shopping Mall Passenger Flow Down

"Today we are still off duty, so we are shopping for clothes!" yesterday afternoon, Ms. Li, a shopper who was shopping with her friends, told reporters at the Galaxy International Shopping Center. "GAP's sales campaign is not over yet, and it can enjoy a discount on membership messages.

We bought a total of 1200 yuan clothes, after the discount only spent more than 700 yuan! "

It is understood that Ms. Lee bought a dress in the original price of 149 yuan T-shirt, combined with a number of concessions only 44 yuan, quite affordable.

At the same time, the other fashion brands also said that after the National Day golden week, the summer clothing is still discounted, and some other listed soon, no promotion during the holiday season and shoes also joined the preferential ranks, the average margin of about 20%.

Reporters also visited several other shopping malls and shopping centers yesterday afternoon.

Compared with the National Day golden week, it dropped significantly.

Richness does not seem desolate.

According to Lotte Department store, Yi ddan and other shopping malls, related promotional activities will continue, some new brands of autumn and winter clothing preferential strength up to 20 percent off or so, some overseas cosmetics brands also have full gifts, preferential packages and other activities.

About 19 o'clock yesterday, reporters left.

When I saw, there were still many vehicles entering the parking lot in sequence.

A car owner told reporters: "during the golden week, there is no time for shopping, so today after work, I'll go shopping with my friends. I can see many brand promotions from micro-blog.

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It is not Alibaba listing, not strategic cooperation between Jingdong and Tencent, but micro business! Micro business is like a huge volcano under the sea. Although it is rarely seen in mainstream media, it is surging in numerous circles of friends, WeChat group and QQ group.

"Millions of dollars in the month", "tens of millions of water" and other tempting cases are everywhere, "sitting at home easily moving fingers can make money" makes people extremely heart beat.

It seems as if it is back to the golden age of Taobao rising ten years ago. Countless cock silk dreams have been made, and they are eager to sit at ease and get their money right away.

It seems that I am back to the era of money making opportunities and entrepreneurial opportunities everywhere.

However, there are two totally different viewpoints about the micro business, one is the devil, the other is the illegal pyramid selling, the other is the angel, saying that she is the subversive of the electricity supplier.

Let's take a look at the definition of pyramid selling: the prohibition of pyramid schemes stipulates that pyramid selling refers to the organizers or operators' development personnel who calculate and pay remuneration on the basis of the number or sales performance of the persons being directly or indirectly developed by the developer, or require the developer to obtain the qualification to join the company on the condition that he has paid a certain fee.

Its purpose is to seek illegal interests, disrupt economic order and affect social stability.

The similarities between micro business and pyramid selling are hierarchical management, continuous development (agent), downline are friends and family members, and offline products are usually purchased first.

The difference between micro marketing and pyramid selling is that the goods sold are generally not high priced, mostly for mask, clothing and other high frequency consumption commodities; the fundamental purpose is to sell goods for money, not to make money through fraud.

However, the facts are not optimistic.

Recently, local police have frequently cracked some cases of micro commercial fraud.

For example, in July, the Hefei police cracked a case of pyramid selling in WeChat: "since 2014, some people, in the name of a consultancy company in Shanghai, and others in a small and medium-sized hotel in a city, in the name of" agents "of different levels of" Huizhou mall ", require participants to pay their fees to be eligible for admission, and to form a hierarchy according to a certain order. The number of developers is directly taken as the basis for payment or rebate, and the participants are enticed and coerced to continue to develop others to participate in the fraud, and initially estimate the value of the case involving more than 500 thousand yuan.

The author believes that the reason for this chaos is the fact that micro businesses are mixed up at the present time, and that they really want to make money and stir up money through fraud, resulting in the puzzle of micro business development.

There are indeed micro businesses. They constantly strive to explore the lessons of social shopping and dig into the first pot of gold.

Micro business also allows some relatively vulnerable groups to have income opportunities, such as mothers at home, children with disabilities, college students and so on.

But there are a lot of people who are in the name of micro business, but who do pyramid schemes. The essence of development agents is to lure them to develop offline and to defraud.

The author believes that the real micro business is worth encouraging, to a certain extent, it is a subversion of the electricity supplier.

Manifested as:

Electronic business is the business of making goods, centered on commodities, while micro business is the relationship between people and human centered.

As we all know, the era of electronic commerce is pursuing explosive products, as long as the product is good enough, the price is enough attractive, can create explosive products myth.

But the era of mobile Internet represented by WeChat is the age of social interaction. At this time, the relationship between you and the fans and the relationship between people is the core.

Trust is gained through relationship, and selling goods through trust is the key.

In the era of electronic commerce, the pursuit of traffic and entry, whether in the PC era or in the APP era, is to pursue the introduction of traffic, the pursuit of new customers, and the pursuit of entry.

But in the era of social shopping, the rules of the game have changed, and the pursuit of depth is relationship. You don't have to have too many customers. As long as you keep the relationship between fans and users deeply, maintain the old customers and increase the frequency of purchase, you can form a continuous purchase.

At this time, the relationship between people is the core. Maintaining the old customers is the core. Upgrading the repeat purchase rate is the core.

The rise of micro business is a reality. She foreshadowed the gradual decline of the era of e-commerce centralization and the advent of the era of decentralization. She might be able to create a WeChat version of Taobao myth.

Of course, all the premise is that the industry needs self-discipline and needs to be standardized, otherwise the embankment will be destroyed.