Dunhuang Network CEO Wang Shutong: Let Cross-Border Electricity Providers Enter The Era Of Large-Scale Foreign Trade.

In the ten years since its founding, Dunhuang network has received fourth rounds of financing over a period of more than three years.

Wang Shutong, founder and CEO of Dunhuang network, said that under the impetus of policy and Internet technology, cross-border electricity providers entered the 3 era of large volume trade. In the future, cross-border electricity providers will gradually expand in the field, mobile terminal innovation and supply chain improvement, but at the same time, due to the limitations of commodity supply and logistics, cross-border electricity providers still have some limitations.

Cross border business scale

The more than 10 year cross-border electricity supplier will be divided into three stages: 1999-2004 years for the 1 era, and cross border businesses represented by Alibaba and other enterprises as the representative of the Yellow Pages mode of front-end service began to test the water for cross-border electricity providers. After 2004, until 2012, more and more enterprises such as Dunhuang network provide cross-border services focusing on online pactions.

In this period, both sides of the paction are always dominated by grass roots.

After 2013, with the optimization of the policy environment and the change of the electricity supplier trend, cross-border electricity suppliers have become a blue ocean, and the mainstream foreign trade factories are constantly touching the net, so that cross-border electricity providers will enter the era of large-scale foreign trade.

After entering the large-scale development, buyers and sellers have changed from grass roots to large enterprises, and over 50% of foreign trade purchases are focused on online pactions.

This change has improved.

The average order amount of the Dunhuang network is 8-10 times that of the B2C class.

Subverting PC ends

Whether B2C or B2B enterprises, the wireless business has become the trend of the times.

In September, Dunhuang network announced that after three or four months of negotiations, the company finalized hundreds of millions of yuan financing from Huachang capital and TDF Capital Huaying venture, and Dunhuang network said the money would be used for further efforts in mobile terminals.

Wang Shutong said that in order to better create mobile services, Dunhuang network has set up a specialized mobile team to carry out product research and development in the US Silicon Valley. According to the current products, Wang Shutong believes that the mobile terminal products of Dunhuang network are "cool."

She believes that mobile terminals are not just an extension of PC services, but more importantly, they will subvert the experience of the PC side.

Data show that as of June 2014, Dunhuang mobile network accounted for 42% of the total platform traffic, and the volume of pactions increased by 200% over the same period last year.

Compared with the same period last year, the number of mobile terminals in Dunhuang mobile network increased by 215% in June 2014, the new registered real buyers increased by 248%, and active buyers increased by 220%.

Supply to be improved

Supply chain finance is not unusual for B2C enterprises. Both Jingdong and Alibaba have provided supply chain financial services to online sellers. For the Dunhuang network whose main business is B2B business, in 2010, Dunhuang network had already launched the Dunhuang micro credit e guarantee cooperation with the Construction Bank. By analyzing the paction records of enterprises in Dunhuang, the Dunhuang network will conduct risk assessment on enterprises, and on this basis, give different sellers loan amount.

In addition to the Construction Bank, Minsheng Bank, China Merchants Bank and everyone loan are partners of Dunhuang network supply chain finance.

Wang Shutong disclosed that if other banks have made innovations, Dunhuang network will not rule out the new mode of cooperation.

In recent years, Dunhuang network

No bad debts have been recorded in financial business.

Although the blue ocean of cross-border electricity providers has gradually become red, the bottleneck restricting cross-border electricity providers still exists.

Wang Shutong said that the richness of the supply of goods remains to be improved.

As more and more traditional foreign trade factories are on the line, talent and technology are showing gaps. It is necessary to teach traditional enterprises how to touch the net manually.

In addition, due to the difference of international logistics, different routes, different time and different rules are the difficulties that cross-border electric providers need to break through.