Zhang Guoying: Green Knitting Highlights The Concept Of Environmental Protection

It is understood that at present, the clothes produced by the company are 15% of all fabrics. They will also make certain profits in the sales link so as to promote environmental protection clothing and promote the concept of environmental protection.

"These scarves are made from vegetable juice, fruit juice and tea." Zhang Guoying, general manager of Hui ran brand, said, "this new scarf with natural dyeing is the breakthrough point for our enterprises to change from OEM to brand."

In fact, every market confrontation is the moment of competition between new and new products of various enterprises. For knitting enterprises, because of the close links of knitting, one involves innovation, often leads to the whole body, and when the enterprise is overcome with difficulty and innovation, how to make the products that may not be mainstream belong to the most important part. "Naturally stained scarves are selling and gimmicks, but we need to be more cautious about the market. This is the key to new products." Zhang Guo Ying Say.

Everything starts from "new"

New products often have a certain conceptual nature, including the concept of design and producers. Therefore, in every aspect of new product promotion, we must be consistent with the characteristics of the product itself, and strengthen a certain attribute of the product, leaving a deeper impression on the market and businesses.

"In addition to products, we use construction waste to arrange the booths and promote the reuse of resources. Later, we will continue to use environmental protection materials to decorate the terminal. Zhang Guoying introduced. "This is the first appearance of an independent brand. We hope that through this" light "form, we will advocate the brand proposition of" environmental protection, light living and fashion new life "with the help of the new creative forces in China, highlighting the environmental concept of our naturally dyed scarves.

Environmentally friendly products are easy to break away from fashion, often with advanced ideas, but far away from the market. "Precisely because of this understanding, we hope that through the cooperation of all parties, such as artists and designers, we can promote and protect the fashion of new products. The designer Kong Fanfan's clothes are displayed in the exhibition hall, which is a combination of environmental protection and fashion elements to prove to visitors that environmental protection can also be very fashionable.

Kong Fanfan, a young costumes artist, reproduced a series of works that he made a hit at the London Art Fair in the UK. Kong Fanfan's works are rearranged with discarded computer discs after laser carving. This new artistic expression coincides with the brand idea of the meeting. The biggest feature of the scarf that will be played is the use of pure natural fruit and vegetable juice stains, and 100% pure natural environmental protection, so as to call on the industry to reduce the pollution caused by dyeing production to the natural environment.

Winning the idea in "new"

"In fact, the greater significance of environmental protection clothing lies in the propaganda of environmental protection concept," said Kathleen, a clothing company limited. "At that time, a contestant wore a knitted dress made of mineral water bottle recycled fabric in a larger beauty contest, and he got a lot of bonus points. We will also bring this dress to the exhibition, not only to show the craft, but also to publicize the concept of environmental protection.

It is understood that at present, the company produced by the company of Wu Chung hang, Environmental protection fabric Consumption accounts for 15% of all fabrics. They will also make certain profits in the sales link, so as to promote environmental protection clothing and publicize the concept of environmental protection. "In fact, some people at the beginning did not want to accept the recycled green dress. We made certain profits and guided them to buy. Through the process of later wearing, they realized that these recycled green dresses are no different from ordinary clothes, but they can also support environmental protection."

Zhang Guoying also said that the concept of "new products" is the ultimate vitality. "I attended the fashion forum last year, and then the distinguished Japanese designer, Yamamoto Teruji, said that clothes were designed by hand and heart, and hands were also the biggest thing that distinguishes human beings from other animals. But now the role played by hand is getting smaller and smaller, so he insists on the use of hands in the production process. I agree with this view. For the clothing industry, the designer's greatest inspiration and inspiration is the creation process by hand. We can not let the wisdom of human civilization fade away, so we will let scarves and other clothing products begin to return to nature. It is also a way to pay tribute to handmade ideas. This kind of products containing natural products will be more and more favored by consumers in recent years.

The cost is new.

It is understood that the natural material dyeing process will have little difference in material cost compared with traditional dyeing process, but labor cost will be more expensive. But Zhang Guoying said: "this is not contradictory, because sometimes the cost is a little bit high, but it can reduce a lot of pollution. Foreign countries are also promoting zero emissions and low carbon, and even some clothes should be labeled with the amount of emissions in production. We also intend to do this by comparing this standard, but it is still in the trial stage. After industrialized production, we will pay more attention to control the cost and try to stabilize the final price in a reasonable range, because making the brand that people can afford is also one of our most fundamental goals.

For the dress made of recycled mineral water bottles, Wu said that the later production and production cost of this environment-friendly garment is not high. The larger cost is in the earlier stage of dealing with mineral water bottles: "workers are required to manually remove the label on the bottle cap and bottle body of the mineral water bottle. Apart from this link, the rest are almost the same as ordinary clothes, and the final garments are at medium price." It is understood that the mineral water bottles recycled fabrics are affected by raw materials, mainly white, green, ash three colors, no longer dyeing at the later stage, in order to achieve environmental protection in the production process.

Kang Qishu, an intelligent Polytron Technologies Inc, introduced that a knitted fabric of the company added color when it was drawed, reducing the links of dyeing and washing, and saving water by 80%. Although the cost of pre production is slightly higher, the whole production process is lower than the production of ordinary fabrics. They also developed stainless steel metal fiber as the core material, making use of the lightweight characteristics of the material and its good conductive effect. The latest electronic components and the latest IT technology and textile to integrate e-textile electronic textile and smart clothing have also made a good response in the market.

Therefore, environmental knitting can also exist not only in concept products, but also in environmental protection products. Packing The promotion of the concept and the precise control of cost will achieve a better landing effect, so that the environmental protection knitwear can be "new" in the market, and find the corresponding consumer groups, so that the production enterprises can achieve the goal of fame and wealth.