Clever Use Of Display Method To Increase Visual Beauty Of Clothing Store

Visual theme is the topic that shops focus on at a certain time to convey the information of brand lifestyle, brand spirit, fashion trend, sales theme, collocation, market theme and physical goods.

The visual theme of retail stores is usually located at the entrance of shop windows or shops. The goal is visual attraction, stimulating entry and strengthening brand impression.

Visual proposition is a topic that shops revolve around a given time. It conveys information about brand lifestyle, brand spirit, fashion trend, sales theme, collocation, market theme and physical goods.

The visual theme of retail stores is usually located at the entrance of shop windows or shops. The goal is visual attraction, stimulating entry and strengthening brand impression.

Take the sports brand NIKE as an example, the entrance of its windows and shops is fully used for the pmission of visual themes.

NIKE's windows often convey information about goods, which is different from that of leisure brands. NIKE's products are more functional and scientific, and convey the function of merchandise itself. The selling point has almost become the principle of NIKE's window design.

There are many combinations of shop windows, such as POP, POP+ models, POP+ props, POP+ models and props.

Region

Owning a visual proposition is just the first step to start shop vision. Next, we will focus on the visual theme of the store's key area display design.

In the store, we will define several key areas: the most convenient area, the second convenient area and the inconvenient area according to the behavior and convenience of customers staying, entering, visiting, trying, buying.

As a key area (the most convenient area) display, the purpose is to focus on important products for visual recommendation.

Whether the fashion brand or leisure sports brand, the key area display is the most prominent and lasting theme in the store.

The modes of display are: high and low exhibition stands, group models, exhibition booth + model, hang up + model, booth + hang up + model and so on.

The purpose is to maximize the display of the theme clothing, so that the unit space can be integrated into a key visual theme, so as to create a theme atmosphere and enhance brand impression.

The functional and scientific properties of props often determine the overall effect of store display.

A good prop design can maximize the satisfaction of customers while selecting the theme story and increasing the interest of display.

Before the design of props, we should first classify the whole props in the shop as a whole.

For example, any retail clothing store will use the following four categories: clothing wall, island props, body models, special props.

First of all, the clothing wall will normally be divided into three areas: display area -- highlight new products, use models and hang up mainly; shock area -- highlight the selling points of clothing patterns, mainly use the form of stacking; the capacity area -- with the display area, to meet customer's try wear requirements, and side hanging form.

Secondly, the central island props are usually echoed with the latest clothing wall, which satisfies the principles of the same series, theme and matching, so that customers can try and choose alternatives.

Whether it's a sports brand or a leisure brand, the display of central island props is just hanging, stacking, side hanging and so on.

Therefore, the design of the props should not only satisfy the clothing, highlight the key commodities, but also have enough capacity to meet the display of goods.

The goods in central island are usually new or broken. After all, the center of the stage (clothing wall) should be left to the main character of the shop (new product and market leader).

In addition to replenish the display of goods, the middle island often has a trend in the shops.

Models belong to the most valuable props in shops.

The reason is very simple. The role of a model is to show the true wearing state, so that customers can feel the products and associate with them most intuitively, and finally decide to try them on.

So the dress and location of the model also become the biggest bright spot in the shop.

Most retail store models are placed in the window display, wearing the latest fashion.

The main character of a retail shop is definitely not a prop nor a visual theme, but a product that we eventually turn into a profit.

All the props and themes are for the goods.

From this, the display of goods is particularly important.

Among them.

The most practical way is to match the goods according to the characteristics of the category, highlight their selling points and increase additional sales opportunities.

The matching of any clothing shop is just three kinds of shoes, clothes and accessories, and the best carrier is the model.

The wearing of models is the best match. The static models can be matched from the top to the bottom according to the goods in the brand store.

The most important concern in the exhibition is the rationality of collocation, that is, the true wearing condition of consumers.

Take sports brand as an example, a group of sports models are wearing a series of basketball costumes, and trousers are wearing a series of football. Although it shows more series of costumes, customers will have misunderstandings and even doubt their brands.

Therefore, the principles of the same series, theme and collocation must be followed.

The display effect of group models in the store is very attractive to consumers. The special attention should be paid to the matching of colors. The combination display function of models can be fully reflected.

In terms of quantity, usually 3 or more models can be called group models. From the point of view of style, the same series can be worn by groups of models. From the color point of view, elements with the same color can match several models to form an overall effect.

Like a singing group, usually dress with similar styles or elements of the same color appears on the stage to show that these people are a combination.

The echo of color is the focus that group models need to pay attention to.

If there are no models, we can also mix the costumes, shoes and accessories together through the exhibition area such as booth, clothing wall, laminates and other main products, so that customers can see the true brand matching style and product content at a glance.

Echoing the same series, theme and color.

To meet these points, we can achieve the complete collocation.

Increase visual impact while maximizing product sales.