How Do Brand Clothing Stores Shape Their Own Image?

　　 public relations It is a brand clothing store that uses various means of communication to communicate with the public (including customers, middlemen, community residents, government agencies, news media, etc.) to communicate ideas and feelings, and establish a good social image and marketing environment. Clothing franchisees are closely related to customers and pay more attention to the image of enterprises than other industries. Good communication can correct the wrong impression, enhance the business reputation of the enterprise in the society, and correctly convey the mission and goal of the enterprise.

Setting up enterprises through media coverage. Good image It is the most effective way to carry out PR activities in clothing stores. The publicity of news reports refers to the commercial advertisements that are delivered to customers in the form of news rather than paid. Generally speaking, news reports are more convincing than commercial advertisements. Clothing stores should take the initiative to provide news media interested in events, through news reports to the public.

News media are interested in the following events:

Ceremonious Opening ceremony 。

Politicians, high-profile sports stars and youth idol come to the shops.

Major store day activities.

The introduction of the distinctive new products and new service items.

Exclusive and unique promotions and sales events.

A unique news event will create a great response among the public. For example, when a commercial building opened in Shanghai, the news media reported that there were 30 thousand yuan pairs of leather shoes and 200 thousand yuan embroidered brassiere as its "treasure of the town store". Not only has attracted a large number of people, but also quickly set up the image of high-end department stores in the public.

In addition to carrying out public relations activities through media coverage, public welfare sponsorship is also an important form of public relations activities in clothing stores. Clothing franchisees can undertake some social responsibilities in terms of manpower and material resources through providing subsidies, sponsorships or donations to public welfare undertakings, which is an important way to gain public respect and social trust. If public welfare sponsorship can attract media attention, it will produce greater results.

The sponsors usually include:

Sponsorship and scientific research. If hope project is established, scholarships are set up in schools to provide funds for scientific research activities.

Sponsor social welfare undertakings. Such as assistance to disaster areas, funding for difficult groups and so on.

Sponsoring news and cultural undertakings. Such as news awards and funding for various literary competitions.

Sponsor health and sports undertakings. Such as providing funding for various sports events.

To sponsor military and defense undertakings. Such as service for border troops.

Funding for environmental protection. Such as adoption of famous wooden ancient trees.

Funding other public welfare undertakings. Such as broadcasting public service advertisements on TV.

Franchised stores can sponsor a wide range of businesses. They should choose appropriate projects to sponsor their businesses according to their own strength and specific circumstances, so as to achieve the effect of publicizing the enterprises and shaping the image of the company.