Do You Still Make Money Without Using Key Data Analysis In Clothing Store?

The analysis of sluggish sales is one of the simplest, most intuitive, and most important data factors in single store sales data analysis. The best selling style is a larger sales style in a certain period of time, while the unsalable sales is the opposite, which means the sales volume is smaller in a certain time.

First, analysis of slow sales

The analysis of sluggish sales is one of the simplest, most intuitive, and most important data factors in single store sales data analysis. The best selling style is a larger sales style in a certain period of time, while the unsalable sales is the opposite, which means the sales volume is smaller in a certain time. The degree of unsalable sales is mainly related to the disposable inventory of each style, that is, the sum of the original order plus the quantity of goods that can be filled. For example, a good sale is very good, but the initial order is very small, and it can not be filled, so it is sold out in a short time, and its total sales volume is not large, so it can not be regarded as the best seller because the contribution rate of the shop to the shop is not large. In the analysis of sluggish sales, it is generally divided into weekly, monthly and quarterly terms from time to time.

measures

　　暢滯銷款式的分析首先可以提高訂貨的審美觀和對所操作品牌風格定位的更準確把握，多次的暢滯銷款分析對訂貨時對各款式的審美判斷能力會大有幫助;暢滯銷款式的分析對各款式的補貨判斷會有較大幫助，在對相同類別的款式的銷售進行對比后，再結合庫存，可以判斷出需要補貨的量，以快速補貨，可以減少因缺貨而帶來的損失，并能提高單款的利潤貢獻率;暢滯銷款分析還可以查驗陳列、導購推介的程度，如某款訂貨數量較多，銷售卻較少的情況下，則首先應檢查該款的陳列是否在重點位置、導購是否重點去推介該款;暢滯銷款分析可以及時、準確對滯銷款進行促銷，以加速資金回攏、減少庫存帶來的損失。

Two, single sales life cycle analysis

The single sales life cycle refers to the total time span of a single sale and the sales status of the time period (usually the selling period is correct). The analysis of a single sales cycle usually takes some key styles (order quantity and more stock styles) to do the analysis, so as to judge whether there is a shortage or generate inventory pressure, so as to make timely countermeasures. The sales cycle of a single item is mainly influenced by three factors, such as season and climate, sales characteristics of styles, competition between similar products in shops. In addition to professional sales software, the sales cycle of a single paragraph can be selected through Excel software. First, the number of sales per day in the sales cycle is selected, and the sales trend can be seen by inserting the chart function, through the rectangle chart or the broken line chart, so as to determine its sales life cycle.

The main reason for a serious decline in single sales

First, the recent weather temperature is not suitable for the sale.

Two is the sales life cycle has arrived, is a normal decline;

The three is a new style which is similar to it, and may be more prominent when it comes to Chen Li. It is more popular with consumers because of their visual fatigue.

Countermeasures

If the inventory is large, we should make corresponding countermeasures. If it is the first reason, we do not need to rush to wait until the weather is most suitable for display. However, we should consider whether there is some problem in the time of loading. If there are second reasons, we should immediately promote sales to enhance the competitiveness of the unit and the inventory risk of the item. If there are third kinds of circumstances, we should consider the withdrawal or display of the new competitive items in a more general position, and review the timing of the shipment. On the contrary, if there is still a certain sales potential according to the sales trend, it is possible to analyze how many pieces of the fund can be sold, so that combined with its own inventory, we can carry out the right quantity replenishment quickly, so as to reduce the shortage loss.

　　 Three, business hours Analysis

Generally speaking, the opening time and closing time of shops in a region are almost the same, but there may be some differences in the arrangement of flights in the middle. This requires us to analyze the number of people entering the shop, the number of people trying to wear, the number of votes and the amount of money in each time period, so as to find out which periods of time have higher rate of entering the shop, the rate of entering the shop and trying out the spanaction, and then adjust the number of employees according to this result. For example, these factors are low in the morning and the data are higher in one hour before going to work. They can consider changing the business hours of the whole day. For example, when the data of these factors are very concentrated at a certain time, the most employees, energy and sales promotion can be concentrated in this time period. Through accurate data analysis, a reasonable adjustment of working hours and work arrangements can effectively promote staff's work enthusiasm and sales growth.

Four, sales / inventory comparative analysis

For Brand Company, provincial agents or franchisees of many brands, the sales comparison between the shops and the allocation of goods can effectively enhance the logistics management capability of the general store, as well as the sales level of each store and the ability to solve the inventory problem. We can do the analysis and management of the sales data between multiple stores through the form of sales / inventory comparative analysis between selected stores in a certain period. For sale / inventory comparison, the choice of general stores is in the same area; the choice of styles is usually about the same time.

Five, the contribution rate of old customers Analysis

A famous rule in marketing is called 20\80 rule. In customer management theory, 20% of customers finish 80% sales, and 20% of them are our old customers, especially those who hold our brand VIP card. Therefore, the management of old customers is one of the most important items in store management. Some brands and shops often make some VIP cards invalid because of unreasonable processing conditions for VIP cards, or other special reasons of customers, such as shopping and shopping. On the contrary, although some customers often patronize, but for some reason, they have not been able to achieve the VIP card conditions. This has brought some trouble to the VIP card customer management of the store, so the analysis of the contribution rate of the old customers is particularly important. We need to register and count the consumption of old customers, especially those holding VIP cards, and analyze the consumption characteristics, consumption frequency and consumption amount of the special key customers. First of all, we can work out a more reasonable VIP card handling conditions, followed by a more accurate management of the old customers. For example, targeted messages to old customers, new products and promotions, VIP exclusive privileges, birthdays and holiday gifts will greatly enhance the brand loyalty of old customers, introduce friends, repeat the frequency and desire to buy again.

Six, personal sales ability analysis

Through the analysis of the personal sales ability of employees, we can understand and grasp each employee's working ability and working mindset in time, so as to suit the remedy to the case and improve personal sales performance.

1, personal sales performance analysis.

Regardless of whether the Commission is based on individual performance or average performance, the sales performance of each employee should be counted. Personal sales performance analysis includes two aspects, one is the monthly personal sales performance, the other is the individual sales performance in different time periods. There are two main factors in the monthly personal sales performance, one is the personal sales ability and the work enthusiasm, the second is the personal "grab the business" ability. Through monthly individual sales performance analysis, we can see not only the personal sales level and work enthusiasm, but also the sense of teamwork, solidarity and team coordination and management level. The individual sales performance in time period is usually counted and compared by the timeliness of the store manager. If some employees are abnormal in sales performance for a period of time, it may be the mentality of the employee, such as whether there is something in the family, lovelorn, dissatisfaction with company management or salary last month, and conflicts with colleagues. Store managers should immediately understand and help them to solve their problems so as to change their mindset and improve their personal sales performance.

2, customer unit price analysis.

The unit price per passenger, that is, the average single ticket sales, is one of the most important influencing factors of personal sales performance and overall sales performance of stores. Generally speaking, improving the sales volume of single ticket is much easier than raising the number of sales votes, and the study of customer unit price is often ignored. The personal selling price of individual customers is mainly influenced by display, clothing collocation technology and additional marketing techniques. Therefore, the data analysis of customer price and the matching characteristics of single ticket sales can identify the individual's additional marketing ability and the habit of clothing matching, and even analyze the combination ability and color combination ability of display level and order. For the low unit price of customers due to the ability to purchase, it can be solved through targeted incentive measures in a certain period, such as how much money is sold or how many pieces of cash are awarded to a single ticket, which is of great significance to the overall sales performance of a store.