How Should A New Marketing Person Start From Scratch?

Frequently asked by a friend, he said that he had never done marketing before, and how he would like to pfer to marketing, how to prepare for it, what books and websites to read, and what jobs to start.

One is just (soon).

Students, whether they study marketing or not, enter the society from 0. Most of them are book theory or grassroots experience.

The other is to work for a period of time, and want to pfer from other posts to marketing. They may have sales, customer service, accounting, teachers or design, etc., with working experience but no professional experience.

So how do they start?

I know that many people want to read a book or take part in a course to get ready to enter the state quickly. In fact, these are impossible. Business marketing is a highly practical job. So the first step is to advise people who have this idea to dispel their ideas as soon as possible.

Today, combined with my own experience, I would like to give you some suggestions for your reference.

If you want to learn how to swim, put your feet in the water.

Do not know how the feet feel in the water, and how to learn how to swim when they are afraid of water? So first look for a marketing related work to do, and start from a subdivision link, such as marketing planning category, which can be activity planning or copywriting planning; for example, marketing promotion, search optimization, Baidu bidding, RTB advertising, micro marketing, mail promotion and so on, as long as you touch one kind of work, you will have the opportunity to learn more gradually.

At least for a year and a half, it will be possible.

Of course, this is related to the intensity of the work. I advocate the practice of high intensity in the early stage, so that you may gain more than others in 2 years in 1 years.

Practice is combined with learning.

In practice, you will have problems with your head and you will have a lot of problems. You need to learn at this time.

Read, read articles and circle.

I think it is necessary to read books, because books are relatively systematic and help you to sort out the framework, because the ideas of ordinary practitioners are fragmented.

But first of all, we need to read books that are very relevant to your practice. You don't have a good job in front of you.

Second, read good books, read classic books in circles, rather than bubble bestsellers.

In fact, the website or WeChat read articles, such as plum blossom net, Ai Ruiwang, pie network, 36 krypton, etc., people who are interested will find their respective bias is different, so you need to selectively see and develop habits.

Circle communication is an opportunity for you to communicate your problems and achievements with others. You can join the circles of more recognised people in the industry.

We should pay attention to the choice, what kind of people do you want to be? There are several types of Chinese marketing circles, some of which are native grass roots. Most of them are early Internet experience from the Navy and hype, and pay attention to the eyeball effect. Brand marketing is a group of people who are a group of marketing people in foreign enterprises, who know brands and marketing. Now, there are also some 4A interactive marketing people. They are good at starting from the brand, and have a complete set of relatively complete marketing theory system. Generally, tall enterprises like this kind of play.

From the depth of social marketing now, grassroots play has gradually been no longer popular, so you rarely see the top five hundred companies to spoof vulgar hype, they always use the brand as the bottom line to play.

The pursuit of systematic marketing operation ideas, rather than one-time creative or hype.

After the foundation, choose the more suitable platform.

If you want to learn and practice the key companies, you have to have resources and platforms for you to play, otherwise you will always just imagine.

So sometimes it's chance and luck, but you need to be good at it.

When you haven't had a single job in the early years, you may be in a small party or a party. You can do the job on your hand, and then wait for a springboard to go to a company that can make you better.

Of course, no one knows how the future will depend on himself.

In any case, if you choose marketing, you will choose a busy and happy life.