Why Is It Difficult To Display Luxury Brands In China?

Chinese luxury brands have been negated by people before they are accepted by people from different cultures in the world. Many people do not know if China has their own luxury brands. The development of luxury brands in China is difficult.

For the Chinese designers who have gradually become mature after the stage of imitation, the 30 years of reform and opening up have promoted the international high-level exchanges within the industry. The vision of Chinese designers has been completely opened, and a large number of new and sharp designers have gradually been recognized by the international.

However, irreversible historical faults have compacted the development space of designers and potential luxury brands in China, and the lack of soil for the growth of luxury goods makes China far from the luxury brand that has international influence.

"Luxury goods are objects of the aristocracy. They are rich and luxurious. They are the representatives of the nobility with status and power."

The royal family has always been a consumer of luxury goods. The history of luxury brands is accompanied by the rise and fall of Royal aristocrats, Cartire, Tiffany, Earl,

They are all custom jewelry brands for Royale.

However, China's modern revolution has completely removed the once largest Chinese luxury consumer group, the royal family and the Chinese people, and then served it with the best hope of becoming the "time-honored brand" of the modern luxury brand. It also changed its noble posture in the great historical revolution, and pformed itself from a private enterprise into a state-owned enterprise. The forced change of the service group made the historical inheritance of its brand original story invisible.

"The history of a luxury brand is more than a hundred years, and it is continuous.

Without such a long-term historical edification, it is impossible to forge a brand that can conquer consumers ".

Therefore, the imprint of the public enterprise makes the old brand lose its environment depending on the development of the internal mechanism, which leads to the difference between the external environment of the time honored brand enterprise and the internal mechanism of its own operation. This greatly restricts the development of the time-honored brand enterprise, and thus cuts off the inheritance of the luxury goods in the traditional sense.

In fact, China's tea, porcelain, jade and so on are all rich in luxury genes. Once upon a time, they could have a set of Chinese porcelain, which was once a dream of many English high class people. China's lean workmanship became a luxury for the upper class in Europe.

It can be said that craftsmen are the first participants in the production of luxury goods.

In ancient times, China never lacked artisans with handicrafts. Jade carving, ivory carving, carved lacquer, metal craft, silk, cloisonne, embroidery, velvet, silk flower, gold lacquer inlay, cashmere bird, material and so on were all highly praiseworthy handicrafts. They are also the skills of famous embroidery like Lesage recognized by Chanel today.

However, in 1966, a sudden havoc swept across the country. Many old artists were treated unfairly. In 80s of last century, the status of folk handcrafts and craftsmen suffered heavy setbacks in all the tide of money.

Although some China

The leading brands have realized the preciousness of China's endangered handicraft art and the icing on the cake in the production of luxury goods, but it is also difficult to save most of the traditional handicraft art that has been lost or will soon be lost. As the saying goes, "the nation is the world". Losing the elements that can best publicize the national character also means that Chinese luxury brands have lost their unique Chinese elements, which is also one of the important reasons hindering the development of local luxury goods in China.