Why Did Wanda Join Baidu And Tencent To Do O2O?
Actually, what Wanda wants to do is focus on "selling services", and "sell services" through the integration of online and offline resources.
Because human consumption has gone to the present day, it is no longer a simple shopping. It only supports all-round, intelligent, considerate and meticulous service.
You must admit that no one will be too generous to spend money on children these days.
So good service, "parent child interaction" must be the biggest highlight of "selling services".
Qiu Xiaojun said: "now in an information age, most people are still lonely. He needs a platform to enable them to stay with more people and feel a sense of community.
In such an experience, the sense of existence is felt, and this sense of existence is actually very important to the society.
So what baby Wang wants to do is to build a city level parent-child social networking platform.
If this format is well done, it will actually increase the experience format and viscosity of Wanda Plaza.
For this new
type of operation
Wang Jianlin has always been concerned about his germination. One day before the opening of Dongguan, he got off the plane and did not rest until he came to the first store of the precious king.
He put forward two requirements: first, as a brand new format, it needs to constantly try to verify its integration and fit through the market; second, it is a marketing of membership, so how to make members well is a very important core point.
"How to serve these mothers within 5 kilometers of our families, these families, parents and families form a good interaction with them. This is what our baby Wang wants to do. How to integrate O2O with the electricity providers and build a community based intelligent service system is what we have to do."
Qiu Xiaojun said.
Qiu Xiao Jun
Also frankly speaking, at present, the 6 formats of baby king are actually a system of every format, and they are mature things.
How to integrate these formats organically is the biggest challenge.
Baby king wants to make such an attempt: in a space by Wanda family to integrate these mature formats, and form an orderly system to form a brand, can produce greater chemical reaction?
Except Guangdong
Dongguan
Outside Dongcheng, 8 Wanda babe king, including Anhui Ma'anshan, Jiangsu Huaian, Inner Mongolia Baotou, Kunming, Fujian Longyan, Yantai Yantai, Yantai, and so on, will also open in Wanda Plaza in various places this year.
As a newborn child, she may not be perfect. She may have a nevus on her face. Her hair is not very thick at first. But after all, she has an innate temperament, and then dress up. She must be a beautiful woman. So, the spring of baby king is on her way.
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