8 Wanda Baby King Will Open In Wanda Plaza This Year.
In the eyes of complex eyes, Baby King opened in Dongguan.
For the outside world, this satisfies their curiosity and will bring different changes to their lives in the future.
But for Wanda itself, this is a leap and a revolutionary change.
This is not only a new format, but also a self revolution with the mission of embracing the Internet.
Yes, cross boundary! What is the most important thing to cross the border?
Wanda's entry into the children's industry is the same, holding a good card, but not by common sense!
This is the most
Internet
Product of thinking
This is a product that has Internet thinking since birth.
Internet thinking has two cores, one is minimalism, the other is the ultimate.
Let's see what kind of product the baby king is.
Baby King is China's innovative animation parent-child paradise, with an area of 3000~5000 square meters. It integrates early education, professional experience, theme photography, birthday party, parent-child restaurant, baby square and other functional areas in the wonderful amusement. It creates a dream fantasy space for children to enjoy the theme of animation, and provides one-stop service for Chinese parent-child families through membership marketing and precise consultancy service.
Just come in, baby king, can solve the 0~8 year old children's entertainment, learning, life needs, an entry to solve all the needs of users, this is the core of the Internet thinking.
As long as you come in, you can teach early, you can play with your children, and you can pass the birthday party to your children. The photos are saved and saved.
Such a one-stop service directly hits the two major weaknesses in human nature: laziness and love.
Moreover, poke your pain.
Let's talk about laziness first.
It's hard to have a weekend to play with children. After playing, we have to go to early school. It happens that these two places are not in an urban area. It's time consuming and energy consuming.
Surely you have such an experience?
But what baby Wang wants to do is to solve your laziness first.
It mainly serves children within 5 kilometers.
This is the same as Wanda Plaza. The 5 km range is the main source of Wanda Plaza, accounting for 70% to 80%.
It is the trend of future development to complete the interactive experience of just need in their own community. Wanda Baby King has just won from this point, because good products have such a characteristic: it can make lazy people feel good and convenient.
Besides, "take advantage".
Who dares to say that children's spending is not the biggest expense? When children are born, milk powder, diapers, toys and so on are also the most important ones. When children grow up, education is the most important thing, followed by spending time on amusement, such as amusement and photography, which is basically 20 thousand yuan.
Baby King has a card called "dream card". It has a year's early education course, a standard photo set, a birthday party, and other amusement park projects. All the total cost is more than 10 thousand.
How much money do you give the children to take a picture of art? At least 2000.
What about early education? 9000~20000? That more than 10 thousand will satisfy all your needs. Does it give you a sense of great advantage?
Pain points.
Parents who play with children are not the most concerned about money, but the most concern is safety.
In order to ensure safety, what did Wanda's Baby King do?
First, there are more stringent safety measures.
From the beginning of the design is suitable for children, such as plug line, strong electricity must be more than 1.7 meters; all the guide angle to be round, Wanda from the angle of safety supervision and design perspective has a set of processes, control and control are based on the highest standards in China, and Wanda has its own stricter standards.
Secondly, formaldehyde is a parent's concern.
Therefore, all the materials of baby king are all environmentally-friendly; open and strong platoon, as long as the square is strong enough to open up, it will synchronously dissolve and disperse the flavor; before opening, all use "light touch coal" to remove formaldehyde, which is a more advanced method of formaldehyde removal in the world, and every square and every shop will do it.
In addition, before opening, all the clerks should try all the equipment to test the safety and initiative.
After testing, they will invite some children to experience and test their own children.
Identify problems and improve in time.
If the playground is dirty, guess what they do? They write it all in the system! The carpet has a cleaning system. There are standards for disinfection every day and several times. There are corresponding standards for cleaning, for example, there is a big cleaning in a week.
"Because in Wanda, safety is a top priority, so safety is a very practical thing for us."
Qiu Xiaojun, general manager of children entertainment company, replied in the face of the author's questioning.
What is the fist of baby king?
Do anything.
thinking
It's important, but only thinking is not enough, and your product has to be "heavy handed".
What baby Wang is doing is one thing: starting from a pregnant woman until the child is 8 years old, all the food for play is contracted.
Here, animation is its "God". Paradise is its "shape", called "form and spirit". Early education is its "soul". With the soul, there is a spirit and spirit, born with temperament.
First, let's talk about animation.
Around this theme, 10 cartoon characters, Tao Tao, Qiao Qiao, TT pig and Pi Pi bear, were designed.
These characters will also play the leading role in the animation market next year.
Why? How does it look like "pleasant goat"? Happy sheep is mainly animated cartoons, while animation is only one part of the industry chain of baby Wang, and is the most elementary link. Through these cartoon characters, the baby king is deeply rooted in the hearts of the people. Besides, it also includes six formats, such as early education, photography, shopping and so on.
In this paradise, we need to mention "Baby House".
Later, you can give up overseas purchasing milk powder. Here, you don't have to worry about buying fake goods! Because Wanda has its own brand library. Apart from some luxuries, it is no exaggeration to say that most of the brands on the market can be found from the brand library, which are directly supplied by suppliers, so what are you worried about?
Finally, we need to talk about the "God" - the early education system of baby king.
Its purpose is to build up the whole 3 culture system of children, brain and heart.
What baby Wang wants to do is to set a concept for children: love and confidence.
"The cultivation of EQ does not depend on how much knowledge he has taught, how many English words he has taught, but how to establish a more sound personality. Love is actually a feeling, self confidence is actually an attitude towards life."
Qiu Xiaojun said.
To speak out, it is to train and promote the EQ of the child.
This coincides with the meaning of the name "Baby King".
Netizens commented that "Baby King" has two meanings: one is similar to the concept of "child king", one is borrowing the word "King" of Wang Jianlin.
For this reason, the author can only "ha ha".
In fact, the connotation is like this: it has to go out in the atmosphere and have to sing loudly; I hope that when the child is young, it already has the inherent leader temperament, and develops from the body, brain and heart, and has dreams.
Why does Wang Jianlin attach so much importance to it?
Baby King
When you are still doing residential real estate, Wanda begins to enter commercial real estate. When you begin to learn Wanda's commercial real estate, Wanda's cultural industry is booming. When you begin to pay attention to the cultural industry, Wanda has seriously entered the children's industry.
Why is Wanda always doing what others have not thought, seen or even realized yet? Of course, it is inseparable from Wang Jianlin's courage and vision.
In addition, it is the inevitable trend of commercial real estate in the future.
Why is the sea bottom always waiting? It's always full. The people who eat it know that the taste is ordinary, but its service is really good. When you take the sleeping child, the waitress can immediately turn out a crib for you.
Therefore, if enterprises want to go far and well, service is the problem you must consider.
- Related reading
Wanda Gross Profit Margin Is Expected To Bottom Up O2O Become The Key To Enhance Valuation
|The First Batch Of Suning Plaza O2O Experience Shop "Hi Shop" Landed In Jiangsu.
|- Exhibiting knowledge | Buyers On-Site Orders, Innovative Processing Enterprises To Become Big Winners
- Exhibition video | Canton Fair Order: China'S Foreign Trade Barometer
- Reporter front line | Canton Fair: Environmental Protection And Big Data As A Stepping Stone To Export
- Thematic interview | 2014 Curtain Opening Of The First (Guiyang) Suzhou Hangzhou Silk Clothing Expo
- Exhibition highlights | STA FABRIC春季展打造5月創意季
- Glimpse of exhibition | 廣交會上中國服裝紡織品盡顯個性潮流
- Expo News | Bread&Butter Exhibition Is Postponed For One Week In January 2015.
- Exhibition topic | 2014 China Shoes And Clothing Industry E-Commerce Summit To Discuss The Way Of Brand Breakout
- Fashion character | Sun Li'S Two Child Sons And Daughters: The Secret Of Freaky'S Fashion
- Star wardrobe | "Flower And Youth" Premiered Beyond "Daddy Where To Go" Inventory Liu Tao Zero Elegant Modeling.
- 崇左將打造邊境免稅購物中心
- Ott Leslie Is Gradually Changing The Way Of Luxury Goods Production.
- The Launching Ceremony Of The Golden Wheat Awards Ceremony Was Held In Hangzhou.
- Bonobos: Miracle Of "Feeding Back" Under The Line
- Ebay: Footsteps Down The Line Have Never Stopped.
- Hurun'S Top 50 Average Wealth Dropped 5%, Wang Jianlin Wealth Rose 9%
- Wanda Electricity Supplier Service System Has Many Obstacles
- Korean Version Of Long Sleeved Dress Makes The Most Beautiful Image.
- Slim Pants Are Very Versatile And Wear Slender Legs.
- Windbreaker Wears The Most Wind.