Suning Speeds Up The Field Of Clothing Distribution: Cooperation With Seven Wolves To Promote General Merchandise By Men'S Clothing

Following many families comprehensive After making the fashion strategy and announcing the field of power clothing, the executive director of cloud business group, Suning (special reading), Li Bin, said that it will accelerate its involvement in the clothing industry and promote the opening and investment of the platform.

Li Bin introduced that Suning will take men's clothing as the breakthrough point and adopt the single product breakthrough strategy, the Nuggets clothing market. Suning chose to cooperate with the traditional brand seven wolves, simultaneous interpreting the brand of "Wolf Totem" and selling shirts through pre purchase, starting and online customization.

　 Seven wolves Wang Yong, the general manager of the electricity supplier, introduced the use of the Egyptian long staple cotton GIZA45, invited the Royal Royal brand THOMAS MASON to make the fabric and 140 yarn technology. Hongkong manual sanction technology ensures cutting, sewing and ironing, and the steps of handwork increase the fit and comfort of the shirt. In addition, the design of the shirt version is made by Italy famous Franco De Zuani, which is a three-dimensional patching and cutting technology. The patented technology of platinum collar is designed by Zuani. The Australian deep-sea white butterfly shell is artificially polished as a shirt button, the British 150 year high scholar sewing thread and the German 200 year steed cloth lining.

about Seven wolves Why did the Internet brand "Wolf Totem" choose Suning channel as the starting point? Wang Yong explained that cooperation with Suning aims at using its double line advantage to display the core stores of Suning and enrich the way of brand promotion. Suning.com will also serve as the main selling channel for products.

Li Bin said that for Suning, this is the first large-scale promotion in department stores (thematic reading). "Suning's big data, O2O channels and marketing resources will become one of the most important platforms for the development of seven wolves clothing and will be open to other brand businesses in the future."