Qingdao Garment Design Should Be Clustered

In 2014, Qingdao Li Dongtao, general manager of the British boor Clothing Co., Ltd. and the head of Qingdao Donghua Zhi Shang Clothing Design Co., Ltd., in addition to the "two flights" in Qingdao and Hangzhou, have increased the new foothold of Jimo, and the frequency is increasing. Donghua Zhi Shang is the first clothing design company registered in Jimo garment brand incubation center. It has signed a cooperation agreement with many local garment companies.

Before setting up Donghua Zhi Shang and Ying Bao dress, Li Dongtao first started from the bottom of the textile and garment industry, then went to a Japanese company for 7 years of design work, and finally founded the Donghua Zhi Shang design and the British Boer clothing brand. This also makes Li Dongtao accustomed to using the international leading fashion trend and the direction of industrial development to examine the development of Qingdao's clothing industry. "Under the impact of the Internet, the traditional clothing industry is under a lot of pressure, which requires expanding enterprise thinking and making new plans for product design, research and development, sales and brand." Li Dongtao believes that "from the perspective of domestic development, Shenzhen, Guangzhou, Hangzhou, Foshan and other more developed regions of China's clothing industry are all concerned. Clustering Development. From the point of view of the development of international garment industry, it also pays great attention to market segmentation. A product can even be designed in France, produced in Korea and produced in China. "The base of Qingdao knitting base is relatively good, there are many leading enterprises. Although the business mode is now placed in a very important position, the focus of future competition is bound to return to the core products." Li Dongtao said, "therefore, Qingdao clothing enterprises need to make greater efforts in creativity, fashion and so on. For example, in the past, many enterprises were very casual in their names. After they became bigger, they changed their names too high. It was difficult to adapt themselves to the needs of internationalization without changing their names.

It is in the background of the great transformation of the garment enterprises that Donghua has chosen Jimo as its base camp to provide a full chain service for the brand planning of the enterprises. Through industrial agglomeration, at present, Jimo clothing brand incubator center has been stationed in 26 homes. Design Division studio and 19 professional service organizations provide a series of services such as creative design, brand operation and business incubator for knitted garment enterprises. "The atmosphere of communication learning is very important." In Li Dongtao's view, Hangzhou's clothing industry model has a good reference for Qingdao, mainly in three aspects: first, the industry trend is clear, such as Hangzhou's women's clothing, while Qingdao's clothing is facing selective difficulties; two, the government's guidance is big, the cluster should be developed, and the electricity supplier should be promoted. Third, the industrial chain is perfect, and all kinds of supporting facilities can provide on-site service quickly.