How To Deal With The Three Line Of Clothing Crisis?

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Xiaobian of the network to introduce to you is the clothing crisis spread to the three line city?

During the National Day holiday, two things triggered my thinking.

One is the eleven day, the author participated in the wedding of two friends, the first friend's income is good, usually wear is also decent, but at the wedding scene, he just bought the discount brand name suit and his fat body appear incompatible, and live off the image of a peasant entrepreneur in the 90s of last century.

Under careful questioning, I realized that the newly purchased marriage house not only spent all his savings, but also spent more than half of his parents' pension money, so he could save himself in his daily life, and the first thing to bear was his wedding dress. After all, he wore such a few days.

Another friend although the income is not high, but the wedding site is wearing a valuable custom tailored suit, won a praise, I thought he became a "tyrant", asked that his marriage room is rented.

Since the inside is empty, the face must be true. In his words, "the house can not afford to buy, so clothes must be bought well."

Two, during the National Day holiday, most of the friends in the hometown talked about the local housing market.

The three line city, located at the southernmost end of Hebei, is well known to the whole country due to the housing crisis. The chairman of the local real estate leading enterprise has left more than a billion yuan of black holes for collecting money.

At the same time, the media also found that "local commodity housing stock needs to digest nearly 10 years" phenomenon.

There is a slogan in the real estate business that "Chinese happiness starts with a house", but for the friend of the writer, the house brings happiness to him, but also brings down the quality of life.

Less money can be invested in the hands, and consumption will naturally decrease.

Since the financial crisis in 2008, the apparel industry has been wandering in a tumble, and the real estate market has gone through a period of rapid development.

My hometown began to build around 2010, and the whole city became a huge construction site at a time.

While changing the city, there are many idle vacancies, office buildings and shopping malls.

At that time, some friends sighed, building so many office buildings and shopping malls, local population and income did not increase substantially, so many business to whom? But then again, the collapse of the property market does not mean the recovery of the consumer market.

The real estate industry affects the building materials industry. The chain reaction caused by the crash will directly cause the income of local residents to drop. Don't forget, before the property market, the most famous product in my hometown is steel.

In fact, looking at the whole country, the three line cities are generally the same.

Of course, we know that this property crisis will soon be over.

For businesses, the crisis may continue.

The three or four line market is a breakthrough point for the domestic garment industry to encircle the city. Like Anta, XTEP and other sports shoes brands, they strive to develop and expand through the extensive layout of the two or three line market.

At the same time, the vast number of small and medium-sized cities is also a strategic retreat for domestic brands to retreat safely. For example, the number of stores in the first tier cities of leisure brand JEANSWEST has been shrinking in recent years, and the number of stores in the three or four tier market is increasing.

Now, with the growth of residents' income slowing and the development of the property market deformed, the last fort of the three or four tier market will probably be broken down from within.

It is said that

In the competitive layout of boss Ryui Masa, besides ZARA, H&M and other clothing brands, there are apples.

Of course, these are all objective factors. One reader should have heard that when the environment can not be changed, change yourself.