P&P Fashion Exhibition Platform Is About To Open.

In October 20th, Ph Value & Pure shanghai fashion exhibition platform (hereinafter referred to as "P&P fashion exhibition platform") will be opened at Shanghai New International Expo Center.

From the Pure London fashion show, Pure shanghai and Ph Value fashion first gather together to build P&P. Domestic industrial clusters and foreign brands will become a new communication platform for brand dealers and channel manufacturers.

Platform advantages help brand development

For the domestic knitting industry, P&P is a reliable way to enter the fashion industry, and it is also a bridge to communicate with distributors and consumers.

Industrial clusters will also show their unique charm on PhValue.

The outer sand sweater industry is one of the most representative industrial clusters in Shantou. After decades of development, it has become a modern cluster economy with integration of production, marketing and research.

Lin Zefeng, Secretary General of the Shantou textile and garment industry association, said that although the production of outer sand sweater and Chaoyang underwear is among the highest in the country, there has been a lack of brand and industry appeal that can be heard in China. OEM has become a must for many Chaoshan textile and garment enterprises.

So the brand of sand sweater has become the main purpose of its participation in this Ph Value.

In addition, although production innovation, marketing mode innovation and enterprise management innovation are all the driving force for the development of enterprises, systematic and overall brand awareness, standardization, long-term brand planning and specialization and idiosyncratic brand culture are the long way to develop clusters.

Lin said.

The formation of backbone enterprises in Shantou sweater clusters and the promotion of leading enterprises provide favorable opportunities for the development of small and medium-sized enterprises in a number of industrial clusters.

In recent years, many textile and garment industrial clusters have put forward the idea of integrating famous enterprises, famous brands and famous towns.

Guangdong Aihua wool weaving technology Co., Ltd. is one of the most representative enterprises in Shantou sweater group. Cai Aihua, general manager of the company, said: "

The main purpose is to promote the corporate image and enhance the visibility of enterprises. Secondly, we collect industry information and analyze market changes. As the exhibition has gathered a number of enterprises in the same industry, we can understand the industry's trend effectively. Thirdly, for the purpose of trading, we can get acquainted with the same industry buyers, seek new customers, obtain orders, and bring benefits to enterprises.

Cai Aihua said, how can the domestic garment industry get rid of the inertia development idea that only rely on cost advantages to expand the market before? It needs to pform from the low end profit mode that simply relies on wholesale and quantity to pform the development mode of higher level brand value added and cultural added value, which has become a problem that enterprises need to focus on.

Overseas brands value Chinese market

In addition to the introduction of international fashion trends in international fashion, as well as to help domestic designers and seek breakthrough apparel manufacturers to find better brands and channels, this is a problem that has been devoted to serving the "Ph Value fashion first" of the entire garment industry.

"We have been observing the Chinese market for many years. At this stage, we are landing in China.

When.

In this exhibition, we will bring SS15 collection series and limited money series.

Yardley Wong, chief executive of by TimO, said that as a leading brand in Norway's clothing industry, by Ti mo wins quality and design, and the product has a strong "modern style", and its products are environmentally friendly and sustainable.

This exhibition is the first show of by Ti mO in the face of Chinese audiences, hoping to bring the classic style of by Ti mO to Chinese consumers through the exhibition platform.

ZiZTar marketing director Mabel Lau said it will bring two series of products to show, so that consumers can see ZiZTar innovation and design inspiration through products.

Mabel Lau, ZiZTar brand marketing director, said that attending the Ph VaLUe exhibition is very important for ZiZTar to enter department stores and chain stores, and it will also increase brand exposure in the Asian market.

E&e brand development division manager c h a r l o t t eDybdal Larsen said that the designer will be showing the designer's special design of the clothing.

According to our understanding, the style of Chinese clothing brand is more feminine and the style is lovely and sweet, which coincides with the e&e brand style.

E&e attaches importance to the use of colors, including clothing, shoes and handbags, so that women can interact with their surroundings in a positive and colorful way.

We believe that the style of e&e is very suitable for Chinese consumers and the Chinese market.

In addition to clothing, shoes brand, large and small, different shapes of bags also become the protagonist of this exhibition.

"We brought" capsule series "bags, including classic handbags, laptop bags and traveling bags. The colors are mainly soot, wine red, black and so on.

Loxley Luggage company brand partners James Andrews and Tess Andrews introduced LoxleyLuggage company bags featuring the most beautiful decoration. In order to ensure pure British ancestry, LoxleyLuggage is especially cooperating with the London fabric manufacturer Liberty Liberty.

He said that it is of great significance to participate in this exhibition. To enter the Chinese market is that our products have a large market in China and neighboring countries, such as Japan and Korea.