Yantai Clothing Starts Testing Hydropower Business Tide

Like many young people, Shandong is in leisure time. Yantai Xiao Wang also likes to brush micro-blog and visit his friends circle, but unlike other people's pure entertainment, Xiao Wang has an amateur identity, that is, a clothing marketer: he can earn considerable pocket money in daily entertainment through finger and screen clicks.

　　 Seamless coverage online and offline

Online marketing and physical stores have been rivals of potential rivals, but now they have become a pair of "brothers" that blend with each other. In the recent Yantai clothing At the industry conference, Wu Jianmin, chairman of Yantai garment industry association and chairman of Shu Lang, said: "breaking the geographical restrictions, the online and offline integration will be the trend of future development."

There are many garment enterprises that offer electricity providers, but there are a few people who really integrate the online and offline businesses. For garment industry, a large number of specifications Order The time has come to an end, and consumers' demands for clothes are becoming more and more fragmented and differentiated. More and more attention is paid to the experience. Under such a "buyer's market", considering the various kinds of consumption may be particularly important.

Wu Jianmin said that in order to better satisfy the consumers' experience, they integrate the online and offline businesses. If consumers do not want to take their clothes to the shops after shopping in the physical store, they can send them directly to the store, or consumers will be optimistic. In addition, consumers can choose to pick up goods in the store after placing orders online.

"This service seems trivial, but it realizes seamless coverage on line and online, and meets the needs of consumers in different situations." Wu Jianmin said that compared to the traditional entity store mode, this service has great advantages. Besides selling online stores such as Tmall, Jingdong and Dangdang, online sales also use social media circles, WeChat, micro-blog, mobile electronic shelves and other resources. In Wu Jianmin's words, for the clothing industry, it is time to develop the electricity supplier. In the face of the current downturn in the industry, they are also adjusting the proportion of electronic business to physical stores.

　　 Online retailers More complex than entity

Yantai is a big city of Shandong's garment industry. In recent years, a series of changes have taken place in Yantai's clothing industry. Many enterprises have begun to set foot in the sales of electronic commerce at the same time when foreign trade is being sold domestically. Mao Mao, TOT and other local brand clothing have opened online stores. There has been such a brand name as "Tuo Sen". In just three or four years, there has been a small reputation in the circle, as well as the production and marketing of the whole industry chain.

However, is the electricity supplier just setting up an online shop so simple? As the leading enterprise in Yantai's clothing industry, Shu Lang started the business of flashlight business in 2010, and like most enterprises, the original intention of Shu Lang's electricity supplier is also to deal with some stocks. "At that time, 10 people were very small." Wu Jianmin said that in 2011, the "Gao Ge" brand was included in the sales of e-commerce. In 2012, the sales volume of e-commerce reached about 10000000 yuan, while sales in 2013 amounted to about 30000000 yuan. "In the absence of any promotion, this figure is very rare." Wu Jianmin said that after years of experience accumulation, he began to work hard, and this year's sales target is 1 hundred million. "From now on, every month is over fulfilled."

This is the clothing industry's "electricity supplier era", but there are also some problems, an industry insider said, compared to the open environment and atmosphere of South market, the northern market is more conservative, "we lack communication and communication, mostly in the home behind closed doors, in fact, as an emerging thing, the electricity supplier experience needs to communicate more."