The Prosperity Of E-Commerce Breaks Down The Difficult Transformation Of "Traditional Luggage Wholesale Market"

The wholesale and retail market of luggage and bags is generally in the stage of atrophy. It is more obvious in the wholesale market of the two class bags in China. The frequency of shutting down and moving out of the wholesale market is likely to accelerate further, and the industry is shrinking. In the case of large shrinkage of wholesale business, merchants in the wholesale market of bags have turned to retail. The traditional advantage of low price in the wholesale market is almost lost in front of the electricity supplier channel.

　　 Guangzhou A stall owner of the wholesale market said: "this is last year's sales volume. Almost every day, ten thousand years ago, it is normal to sell 2 yuan a day. If you look at this year again, the good time is only six thousand or seven thousand yuan. When it is bad, it can only sell three thousand or four thousand yuan a day. I started shop here in 2006, and this is the first time I have had to do so.

In the Guangzhou white horse wholesale market (hereinafter referred to as "white horse"), a merchant opened his bookkeeping account, pointing to the declining figures on the above.

In fact, after the bustling, bustling and ubiquitous "wholesale luggage market", it may only exist in people's memory.

The wholesale market is generally in a shrinking stage, and the frequency of closure and relocation may be further accelerated. On the other hand, under the influence of multiple factors such as the upgrading of consumer formats and the impact of electricity suppliers, the wholesale market of luggage and bags is also accelerating and transforming.

　　 Abide With Me

In the interview with the reporters in Guangzhou, the reporters told the reporters that the rent of the shops was more than 1000 yuan per square meter per month, and the annual rent of the shops with 20 square meters was about 250 thousand yuan, plus electricity and labor costs. According to the situation this year, I could only sell more and lose more. Now I even do not dare to ask people to help them shop.

When people heard about the shop situation, many merchants expressed willingness to transfer the shops to reporters without any increase in price. One of them, which sells high-end bags, will focus on the wholesale business of Alibaba and wholesale mall on two platforms. Alibaba is the largest wholesale and retail platform for all kinds of goods in China. Wholesale mall is the largest container wholesale and retail platform in the country. These two platforms can meet the needs of business development. "Physical wholesale is now becoming more and more difficult to do, or retail or shop."

In response, Mr. Li, senior researcher of China investment consulting, analyzed that although the volume of the wholesale market of bags and bags had exceeded 50 million square meters the year before, its market volume has been shrinking in recent years.

　 Multiple attack

When the wholesale business of luggage and bags has shrunk, merchants in the wholesale market have shifted to retail. Guangzhou white horse luggage market (hereinafter referred to as the "white horse market") is the top and middle grade luggage market in Guangzhou, where the volume and volume of transactions are the highest. Before 2000, merchants here had almost no retail concept.

But in today's white horse market, businesses are almost wholesale and retail businesses at the same time, although retail prices are higher than wholesale prices, they remain in a reasonable scope.

The head of the marketing department of a well-known luggage brand said: China's luggage industry has a long circulation and a high cost itself. Before the market was good and the growth rate was fast, everyone could earn money. It's okay. "But now the industry is becoming more competitive and the profits are very thin. The first thing that enterprises consider is shortening the circulation."

If all of these factors have hit the traditional wholesale market of luggage to a certain extent, the vigorous development of the electricity supplier has become the last straw to crush the camel.

　　 One person The wholesale and marketing staff, who do not want to be named, told reporters that the traditional advantage of low price in the wholesale market is almost lost in front of the electricity supplier channel. "In fact, many people in our market are selling on the Alibaba and wholesale mall platform, and the business is better than in the market, so who wants to do it in the market?"

　 Difficult transformation

The head of Guangzhou Baima bag marketing department told reporters that with the evolution of the consumer market and the market terminal, the trade mode of the brand inside the white horse market has been transformed into a trade fair including monopoly, agency, retail, electricity supplier, franchising, bulk sales and so on.

In the promotion of sales, unlike the general wholesale shop restrictions on retailers in the retail sector, Baima market in the off-season wholesale business will also take the initiative to organize businesses to clear up retail.

In addition, how to develop the electricity supplier channel in the wholesale market is still under exploration. There are no more successful cases to draw lessons from. And whether the wholesale market which has lost the price advantage and the branding gradually becomes the "wholesale market tide" and how to deal with the traditional department stores and shopping centers. compete And so on.