Anta Goal: Three Years To Refer To The Chinese Basketball Market First

Nearly 300 million of the NBA fans in China are able to buy their favorite sports shoes and basketball products at home.

Yesterday afternoon, Anta signed NBA strategic cooperation conference held in Beijing, Anta officially became the official NBA market partners and NBA authorized business.

At the same time, Anta NBA joint brand merchandise and NBA independent brand goods are also officially open to the public.

about

Signing NBA, Anta sports board chairman and CEO Ding Shizhong's goal is very clear: three years to achieve the first basketball market in China.

"NBA's huge brand value and cultural value, the unlimited association space of the 30 teams, positioning the national sports shoes' high performance price ratio, I think this is full of confidence."

Ding Shizhong said.

The industry believes that the same pair of basketball shoes, Nike and Adidas have to sell thousands of yuan, Anta only sells three hundred or four hundred yuan, but also has the NBA brand to endorse, has the NBA team culture to carry on the endorsement.

"It is estimated that Nike and Adidas's CEO may not be able to sleep this time. They should all be studying how to compete with Anta in the Chinese basketball market."

Liu Wenyan, our newspaper reporter

NBA first authorized Chinese companies to use joint brands.

In the development of NBA market in China, NBA China has two sporting goods brands collaborating with each other. Its content is mainly focused on the name of "NBA China partner", which means that the brand can only use this name to launch marketing.

However, Anta's cooperation with NBA broke the traditional model.

This cooperation is the first time that NBA has authorized Chinese sporting goods companies to use joint brands.

Anta will launch a full range of Anta -NBA brand sports shoes and accessories with team and union logo, including more than 2000 Anta stores in some stores, Anta official mall, Anta Anta flagship store and Jingdong flagship store.

Business platform for sale.

In addition to launching joint brand basketball shoes, Anta will also join hands with NBA to promote basketball in China and participate in the fan interaction activities including "NBA basketball country", "NBA all star election" and "Anta's priceless University League".

So far, 300 million people in China have taken part in and concerned about basketball, making it the most popular team sport in the country.

At the signing conference, Anta launched the NBA boots of rockets, spurs, bulls, Lakers and other popular teams.

Fans can also buy NBA independent brand goods in NBA Shoe Association flagship stores such as Tmall, Jingdong, micro mall and other e-commerce platforms.

NBA chairman Adam Xiao Hua said: "NBA and Anta are committed to promoting basketball in China and promoting healthy and lively lifestyles.

The alliance with Anta can not only provide high-quality basketball equipment and accessories for the whole country, but also provide them with more opportunities to contact NBA and favorite teams.

The target is the Chinese basketball market first.

Only with a higher level of resources can the brand continue to grow.

After laying the status of the big market in the domestic market, Anta took aim at the world-class sports events resources.

Back in 2009,

Beat Adidas and become a strategic partner of the Chinese Olympic Committee, laying the status of its leader in the sporting goods industry.

On the one hand, this cooperation with NBA means that Chinese sports brands have more voice in the world sports resources competition. On the other hand, it means that Anta will have a new breakthrough in the field of basketball next.

It is reported that NBA is recognized as the most influential and market value top class League in the world. It is also popular in China. NBA has a positive role in upgrading Anta brand resources, enhancing international influence and building professional sports brand image.

Ding Shizhong said: "Anta combined with NBA strong will help improve the professionalism and influence of Anta basketball and increase the sense of belonging of Anta to Anta.

At the same time, as a leading brand in China's sporting goods industry, Anta will give full play to its brand influence and localization advantages in the Chinese market, and develop the Chinese basketball market with NBA, making it the first in the Chinese basketball market.

Let more Chinese people, especially the majority of young people, enjoy the happiness brought by basketball! "