Noble Bird Issued 800 Million Corporate Bonds Approved To Enhance Competitiveness

Recently, the company announced that the issuance of corporate bonds has been approved by the China Securities Regulatory Commission.

In April this year, the bird announced the announcement of the bond issuance plan. The company intends to issue a five year corporate bond of no more than 800 million yuan to supplement its working capital.

People in the industry say that through this issue, you can replace bank loans and reduce short-term debt pressure.

But for this statement, the relevant person in charge of the bird has denied it and said that the cash flow of the bird is normal, and there is no cash flow tension.

The next step will be to actively explore ways to further optimize the debt and financial structure of the company by issuing bonds and other corporate bonds and through equity financing through non-public offering.

The basic principles that are beneficial to the development of the company are to ensure the overall competitiveness of the company.

Anta's double-digit growth in orders for the second quarter of next year

Recently, Anta announced the recent operation announcement.

The announcement shows that the order volume of Anta sports ended in September 2014, the second quarter of 2015, has a low double-digit growth, and the same quarter sales in the third quarter increased considerably compared with the same period last year.

Anta said that although the domestic sporting goods industry's inventory level and price reduction activities have gradually improved, but the overall lack of product differences and fierce competition between the industry, the industry still has uncertainties.

With the Anta brand value, differentiated products and well managed retail channels, the profitability of Anta retailers and their operational benefits are constantly improving.

Merrill Lynch pointed out that Anta sports announced that the order volume of the second quarter 2015 will be double-digit growth year by year, and the last third quarters.

The same store sales of brand products increased considerably, slightly better than expected.

In addition, Anta has become an official NBA market partner and NBA authorized provider in China. It is believed that NBA can speed up Anta's market share and enhance its brand awareness.

Merrill Lynch said that based on Anta's introduction of NBA as a partner, it will help drive the flow of people. It is expected that sales growth in the same quarter will continue or accelerate.

UBS pointed out that Anta's sales slowed slightly in the third quarter this year, mainly due to the fact that more shops were relocated and renovated during the period, which reflected that Anta's sales growth would be more robust in the future.

Related: PEAK orders growth in the five quarter

Recently, PEAK announced orders for the second quarter of 2015.

The announcement shows that the total order volume of PEAK in the second quarter of 2015 (calculated at wholesale price) increased by 10% to 20% compared with the same quarter in 2014, and the average wholesale price growth was flat.

PEAK said that PEAK has made five consecutive quarters of orders and orders growth, which means that retail channel sales and distributors' confidence gradually improved, and running shoes, basketball shoes and outdoor footwear products have achieved a strong sales growth.

The growth of products has proved that market demand for PEAK's professional sporting goods is increasing.

As of September 30, 2014, the sales volume of the same store in some retail outlets of PEAK (calculated at retail price) increased a bit compared with the same quarter in 2013.

Same store sales continue to improve due to rising store efficiency and better product mix.

Other main indicators, such as channel profitability, new product sales and retail terminal discounts, remain healthy at this time.

As of September 30, 2014, the number of authorized retail outlets in PEAK was 5999, a decrease of 13 compared with the end of 2013.

All of the above retail outlets are owned and managed by independent distributors or retail outlets operators.