What Is The Basic Reason Why Children's Clothing Sales Promotion Is Not In Place?

There are always some strange phenomena in the selling season. For example, the lack of promotion is a problem. Why?

First, the cost of distributors is intercepting.

The short-sighted behavior of dealers decides that the interception of promotional expenses is normal.

Especially for distributors of fast moving consumer goods, they usually think:

1, promotion is a matter of the manufacturer. It is responsible for the manufacturer and has nothing to do with the distributor.

2, promotion means giving profits to dealers instead of promoting sales.

They directly cut off the flow, lost competitiveness in the channel, and the sales promotion effect was greatly reduced.

3, new product listing and handling of unsalable goods should be promoted, otherwise only increase the stock.

Two, business personnel's cognitive bias to form.

The inertia thinking of many business people often suffers from cognitive bias, which leads to behavioral errors.

Sales staff generally believe that:

1, off-season

In the peak season and other sales volume, as long as the off-season to stabilize the market, there is no need to promote sales.

2.

It means reducing prices.

3, all manufacturers are promoting sales, promotion is only to promote product sales, preferably all products are promotions.

The above ideas led to a variety of sales promotion methods, unable to achieve the original intention of promotion.

Three, the changing environment of the market.

When things change, things change.

Nowadays, the market competition is more intense, and the variability of the marketing environment brings certain difficulty to the promotion decision. The result is that there is a big deviation between the promotion effect and the expectation.

Four.

Poor.

Poor execution is one of the most important reasons for our poor sales promotion. If we have a poor promotion, we will not achieve the goal of promotion.