Nine Ways To Improve The Efficiency Of Shops
Although the most important index of a store is profit, the index that can represent the competitiveness of a store is not the level of profit. It should be a strength index, that is, Ping efficiency and human efficiency, that is, the contribution per square meter and the per capita contribution. This is a index that can be compared with each other, and it is a key index that can fully reflect the basic competitiveness of a store.
Many stores
Level ground effect
They are all ahead of their peers. This is the result of a deep analysis of the customer's shopping and consumer shopping and the optimization of the shop layout, line and category design in the early days.
In the ways to enhance the efficiency of stores, we list the following nine key points:
First, constantly improving the layout design level of stores.
It is difficult for us to find an invariable and universal layout design. I think layout design must match the local market environment, so long as the right layout is the best.
However, because of the rapid change of consumer demand, the layout design of a store will become more obsolete within two years. Therefore, it is necessary to change with the market environment so as to find the suitable layout plan for this store.
Two. Constantly optimize the line design of stores.
Every corner of the shop does not allow customers to have the feeling of "passive line". Therefore, the trend of common line design is no longer the original straight line, that is, T, H, rectangle, but some arcs, such as U and S, which can effectively increase the line of stores, but at the same time increase some convenient passageways. In this way, the opportunity for customers to contact with each commodity will increase, and those who are not willing to take long passages can shorten their shopping routes through convenient passageways. In this case, the design of moving lines will be more humane and easy to get the recognition of customers, and the efficiency of stores will be further improved. The best way to design a store's moving line should be to keep the customers concerned.
Three. Constantly optimize the layout design of stores.
Store category layout also needs to be optimized constantly, because the proportion of customers' consumption in each category will change with seasons, holidays, climate change and consumption fashions. Only when the categories of stores are effectively catered for this change can they maximize their use of space and enhance the efficiency of each category to an ideal state.
store
Layout design is very important.
The four is to enhance the attention of Ping efficiency.
Many stores only pay attention to the sales and profits of the whole store. This is the lack of the starting point. Only when the store stores its attention to the changes in the efficiency of each region and category, and thinks about how to increase the efficiency of each block and category, the overall sales of the stores will really find the foothold in order to optimize the sales volume of these blocks and categories.
The five is to analyze the shopping behavior of customers.
Nowadays, the research on layout design and moving line design of stores has been quite advanced and accurate. One of the important directions is to use modern technology to track customers' walking, watching and selecting products in the store, and then reveal which layout and moving line design are more reasonable, easy to catch the eye of customers, and which still have much room for improvement and improvement, so that the effectiveness of layout and line design can be greatly improved.
Six. Constantly changing the layout of stores.
The layout and moving line of a store is just like a person's clothes. Wearing a piece of clothing often makes people feel tired. Even if you are a super beauty, I am afraid it is not good enough.
Shopping experience
In the middle of the year, if there is constant and fresh stimulation, the store will let people have a new feeling of frequent changes. Customers will be fascinated by such stores. They must go to see them every once in a while.
In addition, even in supermarkets, the emphasis of their consumption is constantly changing in a year, so stores should change their layout by changing the seasons, festivals and consumption trends to attract customers to come repeatedly.
Seven. Focus on the contribution of Ping efficiency.
Ping efficiency is never possible for all blocks and categories to be consistent. They will always change along with seasons, festivals, climate and fashion. At this time, according to the 20/80 rule, it is very critical to focus on the key categories and key blocks.
Eight. Attention should be paid to the correlation between the factors affecting the efficiency of the plateau.
It is not enough to reduce the area of the products with low compression efficiency, because there is a correlation between the categories. If we abandon the part of the vine because of the low yield, and only leave the melon part, we will finally show that once we leave the vine, we will not get any melon. Therefore, it is very important to follow the vine, and this vine is the relationship among the different categories. When we eliminate the less competitive products, we should also pay attention to the size of its suction ability and its correlation with other kinds of products. Simply expand the area with high efficiency.
Nine. Consumer demand is the most fundamental factor affecting the efficiency of the economy.
The final determinants of Ping efficiency are consumers and consumers' needs. Therefore, in the study of enhancing the efficiency of the flat, the most important thing is to strengthen the research on the characteristics and changes of consumer demand. Only the store layout design, moving line design and category structure adjustment can be truly effective. Therefore, the most fundamental means and basis for improving our efficiency are to adopt more intuitive, data mining or modern electronic device tracking methods to discern the changes in consumer behavior and demand.
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