How Can We Improve The Popularity Of Clothing Shops?

Main promotion

First of all, we need to know clearly what the target market of the clothing store is, who the target customers are, and who will come to the store for shopping, which is related to the location of the store.

It would be absurd if anyone would visit the store without knowing what to do.

Products have the location of products, and stores should have the location of stores.

For example, the positioning of star hotels is government leaders, enterprises and institutions veterans, foreign guests, successful people and so on, while the general location of restaurants is public, mainly facing wage earners, students and so on.

To enhance the popularity of the store, we must first combine the actual situation of the store, investigate the income status, consumption habits and purchase methods of the residents in the community, and determine the location of the store.

If put

Positioning for the middle and low grade, it should be mainly in the middle and low grade commodities, mainly facing the students, wage earners, migrant workers, etc., for the high consumption of the "white-collar" people do not have to spend any energy, or even abandon.

Only after a clear positioning, can the clothing store better understand the needs of consumers and better satisfy the target customers, so as to win their favor.

Otherwise, the eyebrows and moustache should be grasped. At the end, it can only be "bamboo basket water".

The convenience principle occupies a place in the marketing theory of 4C. The so-called "convenience principle" is popularly speaking, that is, everything is convenient for customers to shop and enhance the popularity of stores.

1, optimize the store environment and facilitate customer shopping. Theoretical research shows that over 70% of customers' purchases are determined temporarily in stores.

Optimizing shopping environment can not only attract more customers, but also stimulate customers to buy. It is an effective way to enhance popularity.

2, goods should be placed in a reasonable way to arrange a comfortable shopping environment for the pferor.

The overall style and layout, as small as how each commodity is placed, should be tailored to customers' shopping psychology.

The price of a commodity indicates that when many people go shopping, they will experience trouble because of the unknown price of the goods. Therefore, every item of the store must be marked clearly, so that the customer can see clearly and make a good budget.

3, set up a customer rest place, open up special venues on the first floor of the shopping district, and set up full-time staff to start the "baby entertainment circle" and "men's lounge".

The former takes care of children for shoppers free of charge, while the latter takes care of their escorts for shoppers.

The intentions of shopping centres are very good, and the attitude of service is very convincing.

Small shops in general do not have the strength to provide specialized venues, but a chair or a cup of boiled water should be essential.