China Must Become Influential Brand In Becoming A Strong Country Of Chemical Fiber.

In a corner of the west corner of Beijing, Zhai Yafang, a beautiful girl who came to buy clothes for his 3 year old son, looked closely at the tag on his clothes.

"I like to buy clothes made of modal or bamboo Dyer material. This kind of cloth is soft, and my son is comfortable."

Zhai Yafang told reporters.

In fact, what Zhai Yafang did not know was that "modal", "bamboo Dyer" and "Tian Zhu" were not the names of raw materials, but the well-known brands of chemical fibers which were the original and leading the world in China.

"The Chinese fiber brand is moving towards the world. It not only demonstrates the strength and level of Chinese fiber technology, but also embodies the spirit of striving for truth and striving for truth in Chinese fiber enterprises, and also expresses the connotation and mind of Chinese national culture."

Zhu Hongren, a member and chief engineer of the Party committee of the Ministry of industry and commerce, said in an interview with reporters that one of the important signs of China's becoming a strong power of chemical fiber is the emergence of a number of influential Chinese fiber brands.

From behind the scenes to the stage

Li Muzi, a law major at Beijing Normal University, went to the Xinhua Department store near his school with his roommate at the weekend to buy some autumn and winter clothes for the autumn just arrived.

Li Muzi took a fancy to a VEROMODA lattice color crash shirt. She picked up the tag of her dress and looked at it at a price of 349 yuan. Then she noticed that the tag was marked with 42.3% cotton 51.8% polyester fiber.

In a shopping mall near Tongzhou pear garden in Beijing, a reporter saw the labels of clothing ingredients sold in several counters. Besides the common fabrics such as cotton and linen for many years, there were also words like "10% polyester fiber", "100% polyamide fiber" and "50% urethane fiber".

Among them, polyester fiber is the most common, appearing on many sports brand's water washing labels.

"At present, China's chemical fiber products are various, and their properties are different. Their functions are antibacterial, deodorant, wet, dry, UV resistant and anti fluoroscopy. These functions must be fully reflected through downstream fabrics and clothing, which further promotes cooperation between the upper and lower reaches and jointly develops new products."

Wang Wei, deputy director of the consumer goods industry department of the Ministry of industry and commerce, told our reporter.

Today, some of the leading enterprises in the domestic fiber industry have combined their brand products successfully with the well-known terminal brands. This is most evident in sporting goods, such as Lining, Adidas and other famous sports brands are using our outstanding fiber products, and even display the brand of the fiber through the tag in the market's terminal products, so as to highlight their selling points.

Fiber products are moving from "behind the scenes" to "stage". Many famous chemical fiber brands such as "bamboo Dyer", "Liang Si Long", "super light" and "modal" have emerged.

From tracking imitation to self integrated innovation, China has emerged as an international first-class product, including super fine fiber expert, global light leader and so on. China's leading chemical fiber enterprises such as Sheng Hong and Hengli are among the top 500 in the world, effectively changing the image of low price competition of Chinese chemical fiber enterprises in the international market, and setting up a good brand image of China's national chemical fiber industry to win by quality and technology.

"Our stores generally sell better modle products, customers also approve modle brand, domestic bamboo Dyer is also good, but many customers do not understand."

Ms. Wang, a saleswoman at AB underwear store in Xinjiekou, Xicheng District, Beijing, told reporters.

Obviously, despite the fact that our brand is moving towards the international market, there is a very limited fiber brand that most consumers are familiar with.

For the same fiber products, the selling price of domestic brands is obviously lower than that produced by foreign brands or foreign funded enterprises.

It is understood that the same specification spandex varieties produced by Xiao Xing and Ying Wei Da are 2000 yuan higher than the domestic spandex per ton.

In the Chinese market, few international brands are at the top.

On the one hand, our country

Industry development is late, and there is no strong "century old shop" in the industry. The so-called strength is not only manifested in having strong financial resources for continuous brand promotion, but also has enough funds to carry out market research, product design and development in the early stage.

On the other hand, the domestic enterprises themselves are eager for quick success and instant benefits, many of them only do sales, do not do the market, pay attention to profits, do not pay attention to customers, only do direct downstream, seldom do terminal consumption.

"In recent years, the textile industry chain terminal products pay more and more attention to brand building, and produce many influential independent brands. However, compared with international famous brands, our brand's influence and competitiveness still have a long way to go."

Wang Tiankai, President of China Textile Industry Federation, said.

China is already a large country of chemical fiber. China's chemical fiber enterprises have strong manufacturing capabilities and products sell well all over the world. Chemical fiber production accounts for over 60% of the world's total, and one of every two garments in the world is made in China.

Wang Wei pointed out that according to the "12th Five-Year plan" and the 2020 planning objective, China should become a strong power of chemical fiber.

The era of "hard power" competition in China's chemical fiber industry alone has become the past. Brand building and technological innovation "soft power" construction is the only way for further development of chemical fiber enterprises.

Sheng Hong is committed to creating an international brand of polyester filament. Hengli Group has positioned the brand and value of the company as "China's polysilicon expert". Fujian Jinjiang technology company insists on establishing the brand image of "global civilian nylon technology leader" and so on.

China's chemical fiber enterprises are paying more and more attention to the construction of enterprise culture on the basis of product development at the top of the world, so that downstream users can fully understand the strength of the enterprise and deeply impress their brand.

"In recent years, the technological progress of chemical fiber has accelerated significantly, and new varieties have emerged one after another.

Consumers have just accepted a new fiber and a new fiber has appeared in the market, which poses a great challenge to the promotion of fiber products and the trend of fashion.

Wang Wei said that since 2012, the Ministry of industry and information has been promoting the release of China's fiber fashion trend, focusing on brand building, and combining with the trend of downstream industries such as yarns, fabrics, clothing, etc., is conducive to better play the overall advantages of the textile industry and enhance the international competitiveness of China's textile industry.

According to statistics, the popularity of 2013/2014 fiber has stimulated the sales of about 1500000 tons of related fiber, the sales of chemical fiber industry has reached about 36000000000 yuan, and 71 innovative enterprises have been gathered, and 75 brands have been cultivated.

By constructing the brand culture connotation of the enterprise, combining the brand superposition effect with the terminal brand, improving the technology and quality of the products, our chemical fiber enterprises are exploring the way of establishing brand building with Chinese characteristics and promoting new products.

I believe that in the near future, we will see more famous brands like "Lycra" and "modal" made in China's chemical fiber products.